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When you link to a website’s content, you vote for them as a quality post. Google then counts the number of links to determine the ranking of the site. However, if you wish not to vote the content, you can add a nofollow attribute in HTML.
A nofollow link is an HTML attribute that tells Google to ignore it while indexing the page. Nofollow was introduced to prevent blog comment spam.
However, after around 15 years, Google made tweaks in the nofollow attribute.
On September 10, 2019, Google announced:
“When nofollow was introduced, Google would not count any link marked this way as a signal to use within our search algorithms. This has now changed.
All the link attributes — sponsored, UGC, and nofollow — are treated as hints about which links to consider or exclude within Search.
We’ll use these hints — along with other signals — as a way to better understand how to appropriately analyze and use links within our systems.”
The update has created confusion in the SEO community about how to use this to boost rankings. Even a lot of SEO services agency India aren’t quite sure about the update. Fortunately, we are. And that’s what makes us the best SEO services in India.
A lot of websites automatically place nofollow in all links on their site. This means they were taking unwanted advantage of multiple links irrespective of their credibility and authority. This created an unfair situation for publishers and marketers opting for legitimate SEO practices for boosting their rankings.
But now, after the update, Google will rank websites based on content quality. This allows Google to rank pages more accurately, while still providing relevant content to the searchers.
Websites who want to rank first on the search engines are already buying nofollow links. Since Google now considers nofollow as a hint, it can give a boost to the site linked to and even commercialize nofollow links.
However, the update will also encourage fairness and transparency in linking practices.
Final Thoughts
It is crucial to use links in your content. A good combination of nofollow and dofollow links will help you achieve maximum visibility on the internet and get the desired traffic too.
If you’re not sure how to leverage nofollow links, you can contact SEO Services India. Being the top SEO company in Delhi, we have a dedicated team to take care of your SEO.
As the countdown to the biggest festival named New Year’s Eve begins, it’s time for businessmen to pull up their socks and some customers to their products. But, how do you market your brand without being too obvious? How do you attract more customers to buy your products during this festive season? Find out the solutions in the following steps.
Social Media Marketing services are in vogue due to the technological improvements in the online marketing sector. More people spend time on social media than over the search engines. This is where you must be focused on putting out the best of what’s in your pocket. The techniques of social media marketing in India are followed globally; they run on emotions. Target your audience by posting descriptive content with multiple relevant adjectives.
Studies reveal that videos tend to attract a better conversion rate due to their visually stimulating factors. Create and edit a video displaying your important products and don’t forget to embed captions. Not everyone listens to the audio.
With the increasing pressure to create the best environment with limited resources after Christmas, people will look for DIYs over search engines. SEO Services India provides the best Social Media Marketing Services Delhi has ever seen. Contact them to design a timeproof marketing strategy for your business.
Content is your gateway to the world of permanent customers. Make a strategy for posting alluring content on Social Media and your website to create a strong base of your customers that come back again and again to gain information.
When you’ve posted a couple of blogs and posts on social media, it’s time to let your customers know about your products through email. Design a captivating theme for your email and connect with your audience better by targeting their needs.
SEO Services has a specialized team for Facebook Marketing that increases the click rate of your advertising campaign. With their marketing skills, the products in your company will reach the level of the spotlight they deserve.
Just as we said, nothing is more crucial than ensuring the SEO of your website. SEO Services India provides an all-round package that takes care of every aspect of digital marketing that your products need. Their unbelievably economical rates will make you come back for more.
Running Contests on Social media can take your brand awareness to another level. Brainstorm ideas with the team in your office and create viral content for your target audience.
Understanding the type of resolutions that people make for New Year should be your prime motive. Create a link between your products and the famous resolutions people make. Advertise accordingly.
Once the festive fever is gone, SEO Services India helps to create a robust strategy that pulls your target audience to your products. Their revolutionary working method creates a new definition of their meaning.
Time has made it imperative for every businessman to focus on their product’s brand marketing more than the production. This should not be the case. With search engine updates popping up every month, it becomes impossible to learn and strategize new marketing strategies this frequently. For business people to focus better on their production, SEO Services India provides unbeatable digital marketing services to help you double your profits in no time. Any digital marketing company that provides digital marketing services in India, knows the importance of the right tools that automate their strategies.
This article talks about the 15 digital marketing tools that have the ground-breaking potential of satisfying your brand with a better ROI. Browse the sections according to the type of marketing you’re looking for and select the tools appropriately.
The digital marketing services in Delhi are found under the roof of SEO Services India. The experts in their team recommend the use of the following software to improvise your content according to the search engine’s need.
Staying in the loop with the hashtag trends and understanding the changing Dynamics of the social media world is surely a daunting task. The tools mentioned in this section are a combination of free and premium software that are renowned for their efficiency.
Now that the content is effectively created, don’t leave it over fate to bring your target audience to your website. Make use of these tools to improve your content ranking.
For visible and profitable results, contact SEO Services India to find out the best digital marketing strategy for your specific business at an economical price.
Google recently announced a new update to its search engine ranking algorithm named BERT.
Not only SEO experts but Google themselves have called BERT as the most meaningful update in the last five years.
According to the experts from the top SEO company in India,
BERT (Bidirectional Encoder Representations from Transformers) update is all about understanding natural language queries in a better way.
People have moved away from short searches and are using longer and conversational phrases to get relevant results.
BERT algorithm is designed to better understand searches that are longer, conversational, and are more complicated.
With the BERT update, Google will now be able to better understand user intent and what each specific word means in context to improve search results.
It will focus on words written on either side of the primary keywords to understand the searcher’s intent and will deliver results accordingly.
BERT will impact both well-written web content and not so well-written content.
For the latter, it will have a negative impact, the ranking and online visibility will decrease.
Moreover, content that focuses on keywords more than solving user’s queries is also in the risk zone as the BERT algorithm is all about picking content that is relevant to the natural language and offers real solutions to the searcher’s problem.
If you were focusing on keywords more than user intent.
It’s time to hire an agency that provides SEO services in India as they’ll be able to create a lot of problem-solving content in a short span of time.
Keywords are still important but don’t make them your sole priority. Focus on providing better user experience.
Don’t try to sell on every content. Don’t try to optimize your content for BERT instead try to optimize content for your users, or people in your industry.
If there’s one common thing in all Google’s updates is that it forces websites to create content for its users and not search engines.
creating content for your users is the best way to make sure that the next time Google brings a new update in its search algorithm, it doesn’t hamper your rankings negatively.
In order to get more detailed information, Google the latest update.
BERT update is all about processing natural language queries in a better way. Instead of focusing only on keywords.
The updated algorithm will focus on what is written on either side of it to deliver relevant results. Therefore, stop trying to optimize your content for search engines and start optimizing it for humans.
For all the help you need to create professional-quality content that not only boosts your ranking but also makes sure you don’t get negatively impacted in a future update.
Talk to the experts at SEO Services India – the Best SEO company in India.
Google releases updates several times a year but never pre-announces about it. However, this time it was different. For the first time, Google pre-announced its core algorithm update on Twitter. Google started to roll-out the update on June 3 and it took 5 days to completely roll-out the update.
As soon as the update was rolled out, a few sites noticed a huge (50%) drop in their organic traffic. They also observed an additional 90% drop in their Google discover traffic.
Sites with a good reputation such as e-commerce sites noticed improvements in their organic traffic whereas news and health sites observed around a 50% drop in their Google search traffic.
There aren’t any particular factors that affected a website’s traffic but, we observed a few things that negatively affected a website such as content quality and low-quality backlinks.
Sites with low-quality content saw their traffic declining after the update and those websites faced a lot of troubles in getting higher rank in SERPs.
Google’s John Mueller said there’s no specific thing that you can do to get the results or increase organic traffic. He also added that webmasters must focus on creating high-quality content instead of trying to fix other issues.
Focus on how users evolve and try to create high-quality content that answers your users’ questions. Create strategies to boost your E-A-T (Expertise, Authority, and Trustworthiness). There are several companies providing SEO services in Delhi and can help you increase your E-A-T score.
Though there’s nothing much you can do if your site is negatively affected by Google’s core update, you can still take steps to not get affected by Google’s upcoming updates. These steps include creating high-quality content and improving user experience.
Additionally, you can also hire a top SEO company in India, SEO Services India to help you increase your organic traffic. Apart from helping you with all the Google updates, they will also help you in improving your brand awareness.
WordPress is in use for over 10 years now and has millions of users who use it to make a name of their own on the internet. WordPress Ecommerce Website
It has changed and has added a lot of additional features along with many third-party plugins and add-ons provided by WordPress.
SEO specialists have made it more versatile and customizable. People now use WordPress as a website of their own.
They have even turned it into a full-fledged e-commerce marketing platform. WordPress Ecommerce Website
The following are some of the best SEO plugins for WordPress e-commerce websites in 2019:
Known as one of the best SEO plugins for on-page sites, it allows the users to optimise their posts, analyse their metadata, improve keyword focus as well as analyse the readability of the content they post.
It is the best plugin if you want to improve your search performance. It also includes features like XML sitemap functionality.
made by the team of WordPress, this plugin is an all-in-one package plugin that every WordPress site must-have.
It is best for analysing the website performance and traffic growth, website security and image optimisation.
this is one of the essential plugins for WordPress site, which helps users to create an effective SEO strategy with different features like SEO live assistant, keyword research, blogging assistant as well as weekly audits, etc.
every e-commerce marketing agency suggests that it is a plugin that keeps the website clean by removing the spam keywords and links present on it.
It also removes the outbound links, provides users with a dashboard. which they can use to check the link quality and effectiveness.
one of the most famous plugins, this is a tool that is not only free but also helps users to make their websites available on search engines.
This plugin indexes the WordPress site on different search engines which thus gives the site better ranks on SERPs.
This plugin helps users to check their content for any 404 errors, broken links as well as any images that may be missing from the site.
It provides the option to prevent the search engines from following any broken links that may lead to no particular place or website.
this is an update Rich Snippet plugin and helps users to get increased Click-through-rate on their advertisements.
It also helps to attract an increased number of traffic to the website. They do it by automating the schema makeup of the site.
this plugin ensures that the WordPress site has accurate keywords, SEO optimisation and also analyses the high-quality keywords for it.
this is used to audit your website images and helps to optimize all the different image attributes.
it helps users to keep a check on the Google SERP rankings for different keywords. It also helps to generate potentially profitable keywords.
SEO Services India is a top SEO agency in Delhi which offers these plugins for the best possible optimisation of your WordPress e-commerce websites. Their experts provide assistance with everything and guarantee profitable results.
They are specialists who are considered to be the best SEO company in India, who design different strategies based on your needs regarding E-commerce SEO for WordPress as well as other services.
They are the best digital marketing agency in Delhi who also offer other services for e-commerce websites like PPC marketing, Social media optimisation and other services to attract customers effectively.