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If the thought of transferring your online shop to a different platform, for example, Facebook, is even near your mind, stop thinking further and keep your eyes out for social media updates.
Instagram has just upped its game for selected advertisers and soon ads Update With The Addition of AR “Try On” feature which will be available for your products as well.
Any social media agency in India will agree to the fact that Instagram is already ahead of its competitors in the major section.
Be it of the user base, with more than one billion active users per month.
Standing next to Pinterest and Facebook, Instagram is constantly trying to prove its position in the ever-increasing & revenue-generating advertisement sector.
Since Facebook purchased the social media site in 2013, the doors of Instagram started opening to the sellers looking for advertisement opportunities.
Owing to the constant Instagram updates and improvements, in 2019, Instagram marketing has reached a new level of product advertising.
The introduction of AR Try On feature allows products of selected brands like Nars and Mac (in cosmetics) and Warby Parker and Ray-Ban (in eyewear) to be available virtually as samples for the consumers to try on.
Mashable does a better job in explaining the process when it said in early October 2019,
“Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented reality try-on feature to product pages.
Initially, the new AR feature will be limited to cosmetics and eyewear brands, but Instagram plans to make it available for more products over time.”
Running in close competition with its cousin Facebook, Instagram leaves no stone unturned in standing out as the best advertising social media platform in the global market.
Facebook although being the first one to introduce the augmented reality Try On feature back in 2018, couldn’t match Instagram’s better and precise version of the same feature.
Now at this point, time plays an important factor.
Instagram had enough time to understand and implement the Try On feature on its platform after Facebook introduced it.
The availability of technical resources and the time of about 365 days, aided Instagram’s journey towards a better version of the feature.
The SEO services in India are working in a positive direction to exponential increase their client’s profits.
with the use of Instagram marketing & providing social med
The next time you decide to buy a product on Instagram, visit the product page of the selected item and tap on “Try It On”.
If you think that the product looks good on you, there’s an option of sharing your picture through Instagram Story. Upload the picture and see what your friends think about it.