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Google recently announced a new update to its search engine ranking algorithm named BERT.
Not only SEO experts but Google themselves have called BERT as the most meaningful update in the last five years.
According to the experts from the top SEO company in India,
BERT (Bidirectional Encoder Representations from Transformers) update is all about understanding natural language queries in a better way.
People have moved away from short searches and are using longer and conversational phrases to get relevant results.
BERT algorithm is designed to better understand searches that are longer, conversational, and are more complicated.
With the BERT update, Google will now be able to better understand user intent and what each specific word means in context to improve search results.
It will focus on words written on either side of the primary keywords to understand the searcher’s intent and will deliver results accordingly.
BERT will impact both well-written web content and not so well-written content.
For the latter, it will have a negative impact, the ranking and online visibility will decrease.
Moreover, content that focuses on keywords more than solving user’s queries is also in the risk zone as the BERT algorithm is all about picking content that is relevant to the natural language and offers real solutions to the searcher’s problem.
If you were focusing on keywords more than user intent.
It’s time to hire an agency that provides SEO services in India as they’ll be able to create a lot of problem-solving content in a short span of time.
Keywords are still important but don’t make them your sole priority. Focus on providing better user experience.
Don’t try to sell on every content. Don’t try to optimize your content for BERT instead try to optimize content for your users, or people in your industry.
If there’s one common thing in all Google’s updates is that it forces websites to create content for its users and not search engines.
creating content for your users is the best way to make sure that the next time Google brings a new update in its search algorithm, it doesn’t hamper your rankings negatively.
In order to get more detailed information, Google the latest update.
BERT update is all about processing natural language queries in a better way. Instead of focusing only on keywords.
The updated algorithm will focus on what is written on either side of it to deliver relevant results. Therefore, stop trying to optimize your content for search engines and start optimizing it for humans.
For all the help you need to create professional-quality content that not only boosts your ranking but also makes sure you don’t get negatively impacted in a future update.
Talk to the experts at SEO Services India – the Best SEO company in India.
If the thought of transferring your online shop to a different platform, for example, Facebook, is even near your mind, stop thinking further and keep your eyes out for social media updates.
Instagram has just upped its game for selected advertisers and soon ads Update With The Addition of AR “Try On” feature which will be available for your products as well.
Any social media agency in India will agree to the fact that Instagram is already ahead of its competitors in the major section.
Be it of the user base, with more than one billion active users per month.
Standing next to Pinterest and Facebook, Instagram is constantly trying to prove its position in the ever-increasing & revenue-generating advertisement sector.
Since Facebook purchased the social media site in 2013, the doors of Instagram started opening to the sellers looking for advertisement opportunities.
Owing to the constant Instagram updates and improvements, in 2019, Instagram marketing has reached a new level of product advertising.
The introduction of AR Try On feature allows products of selected brands like Nars and Mac (in cosmetics) and Warby Parker and Ray-Ban (in eyewear) to be available virtually as samples for the consumers to try on.
Mashable does a better job in explaining the process when it said in early October 2019,
“Beginning today, a handful of brands that sell their products directly on Instagram will be able to add a new augmented reality try-on feature to product pages.
Initially, the new AR feature will be limited to cosmetics and eyewear brands, but Instagram plans to make it available for more products over time.”
Running in close competition with its cousin Facebook, Instagram leaves no stone unturned in standing out as the best advertising social media platform in the global market.
Facebook although being the first one to introduce the augmented reality Try On feature back in 2018, couldn’t match Instagram’s better and precise version of the same feature.
Now at this point, time plays an important factor.
Instagram had enough time to understand and implement the Try On feature on its platform after Facebook introduced it.
The availability of technical resources and the time of about 365 days, aided Instagram’s journey towards a better version of the feature.
The SEO services in India are working in a positive direction to exponential increase their client’s profits.
with the use of Instagram marketing & providing social med
The next time you decide to buy a product on Instagram, visit the product page of the selected item and tap on “Try It On”.
If you think that the product looks good on you, there’s an option of sharing your picture through Instagram Story. Upload the picture and see what your friends think about it.
Yet again, Google launched its new rocket of update that brings the Change of Address tool, previously seen in the older version of Search Console, back in the game. This feature may change the working patterns of any SEO company in India by a significant margin.
When the complete package of insights and growth rate of your website is offered to you for free. It is only sensible to make the best of it. The next time you log in to Google Search Console with the intention of improving your website’s SEO, you’d know better than just accepting what’s visible.
The free solution for understanding your website’s performance on the search engine, google search console. It primarily helps you view your website’s visibility from the search engine’s (Google) perspective.
Transitioning from the name of Google Webmaster Tools, it has risen to fame due to its all-encompassing potential, among entrepreneurs, content marketers, SEO services India, site administrators, and web developers.
A cherry you cannot eat is as good as no cherry; similarly, the understanding of every new update is essential for increasing the traffic to your website.
Recently, Google tweeted enthusiastically about the addition of a new tool named Change of Address. This fresh interface will ensure a smooth transition from your old domain to the new one.
So basically, Google has risen a level up in its game by aiding your process of domain or subdomain change. With this tool, you can manually alert Google about the change in your domain name. The search result data stored in your old site will be transferred, in no time, to the new one.
By now you might’ve opened the Search Console in a new tab and tried to locate this interface. The tool lies hidden away from the homepage, under the Settings of Google Search Console.
Now that you’ve located it, let’s understand better how this feature will help you in the long run.
Many entrepreneurs and marketers have had serious problems in maintaining the organic traffic on their new website just as they had with the previous one.
The change might be as minimum as changing from xyz.com to xyz.edu but the positioning of the website on Google drops down significantly for the search results.
Thanks to the change of address tool, your ranking will remain the same even after a change in domain or subdomain name.
Every best SEO company in India is working around the clock to stay updated with the changes in the Search Console, as even one minor change can factor the significant drop in your website’s organic traffic.
Mobile SEO 2019 …
Ensuring that the visitors experience flawless viewing of your website on mobile devices is referred to as mobile SEO. Building a responsive website for each and every device is the key to mobile-optimized websites. Even Google ranks mobile-friendly websites higher on SERPs.
However, there are other things you need to keep in mind while doing mobile SEO. Mobile SEO is a way of optimizing your website to give a smooth and hassle-free experience to your visitors.
After the introduction of MFI (mobile-first indexing), Google started using the mobile version of a website for indexing and ranking. Hence, it is important to audit your website for mobile SEO. Mobile marketing brings more traffic than other forms of marketing. However, if you’re not aware of MFI or mobile SEO 2019 it is better to hire a company that provides SEO services in India.
Optimizing your website for mobile will not only help you increase your website’s ranking on SERPs, but it will also boost your sales. A mobile-friendly site also enhances the brand’s image. If you’re not sure how to optimize your website for mobile, it’s better to hire a top SEO company in India.
SEO Services India is one of the best SEO company in India. They not only deal in optimizing the website, in fact, they’re also the best mobile marketing agency in India.
Also, Read Image SEO: How to Optimize Images for Google Image Search SEO?
WordPress is in use for over 10 years now and has millions of users who use it to make a name of their own on the internet. WordPress Ecommerce Website
It has changed and has added a lot of additional features along with many third-party plugins and add-ons provided by WordPress.
SEO specialists have made it more versatile and customizable. People now use WordPress as a website of their own.
They have even turned it into a full-fledged e-commerce marketing platform. WordPress Ecommerce Website
The following are some of the best SEO plugins for WordPress e-commerce websites in 2019:
Known as one of the best SEO plugins for on-page sites, it allows the users to optimise their posts, analyse their metadata, improve keyword focus as well as analyse the readability of the content they post.
It is the best plugin if you want to improve your search performance. It also includes features like XML sitemap functionality.
made by the team of WordPress, this plugin is an all-in-one package plugin that every WordPress site must-have.
It is best for analysing the website performance and traffic growth, website security and image optimisation.
this is one of the essential plugins for WordPress site, which helps users to create an effective SEO strategy with different features like SEO live assistant, keyword research, blogging assistant as well as weekly audits, etc.
every e-commerce marketing agency suggests that it is a plugin that keeps the website clean by removing the spam keywords and links present on it.
It also removes the outbound links, provides users with a dashboard. which they can use to check the link quality and effectiveness.
one of the most famous plugins, this is a tool that is not only free but also helps users to make their websites available on search engines.
This plugin indexes the WordPress site on different search engines which thus gives the site better ranks on SERPs.
This plugin helps users to check their content for any 404 errors, broken links as well as any images that may be missing from the site.
It provides the option to prevent the search engines from following any broken links that may lead to no particular place or website.
this is an update Rich Snippet plugin and helps users to get increased Click-through-rate on their advertisements.
It also helps to attract an increased number of traffic to the website. They do it by automating the schema makeup of the site.
this plugin ensures that the WordPress site has accurate keywords, SEO optimisation and also analyses the high-quality keywords for it.
this is used to audit your website images and helps to optimize all the different image attributes.
it helps users to keep a check on the Google SERP rankings for different keywords. It also helps to generate potentially profitable keywords.
SEO Services India is a top SEO agency in Delhi which offers these plugins for the best possible optimisation of your WordPress e-commerce websites. Their experts provide assistance with everything and guarantee profitable results.
They are specialists who are considered to be the best SEO company in India, who design different strategies based on your needs regarding E-commerce SEO for WordPress as well as other services.
They are the best digital marketing agency in Delhi who also offer other services for e-commerce websites like PPC marketing, Social media optimisation and other services to attract customers effectively.
The core role of google is to give a quick and precise response upon each organic search result. Therefore, it’s upon websites owners and their working crew to ensure that they create well-optimized snippets.
This will ensure that their content is featured upon related search.
This is quite important because it will generate traffic for the site through the high number of clicks your featured snippets get.
Know how to optimize for google’s featured snippets in 2019, let’s begin with –
Featured Snippets are answers or direct responses offered by google upon any query submitted to the search engine.
They are usually arrayed above the organic search results. They are specifically designed to precisely and directly answer the question what, why, when, how and which on the topic in question.
The main importance of featured snippets is to intimidate traffic into your website.
It’s always an important strategy to optimize your snippets to be featured by Google.
Lucky for those who don’t know anything about this because SEO Services India, has got you covered. We offer snippets optimization services which are significant to your website.
Featured snippets are divided into four main different types. Let’s take a look at each of them.
Paragraph form snippets: This kind of snippets are designed to give a response to a query, basically answering the questions how what is or who. They are always in text form and are fitted in the snippet block above the organic search results.
List form snippets: They are designed to give instructions or guidelines in a systematic manner. Generally, the responses are listed in a step-by-step manner or numerically.
Table form snippets: For the queries that demand well organised and readable responses, table snippets appear. The answers are organised in a table to enhance simplicity in reading and ensure they are straight to the point.
Video form snippets: Google also can gather video responses depending on the type of question submitted. They get the responses mostly from YouTube. This type of snippets is known as video snippets.
As said above, Featured snippets are answers which display above organic search results. On the other hand,
Rich snippets are more like organic search results but are more detailed.
Rich Snippets can, therefore, appear anywhere in the organic search results, not like the Featured ones which appear only on top.
The Rich Snippets contains more about the original website, things like the ratings, images products etc. They are therefore known to generate more traffic than other search results.
SEO SERVICES in Delhi has compiled some tips on how to optimize for Featured Snippets.
In the current era, websites which are not indulging in enhanced SEO practices are hard to be ranked by google. If you really want your content to be featured by google, you better start incorporating well detailed and optimized content in your website.
Change is inevitable. The information or the content in your websites gets outdated with time. It is important to run regular update and maintenance to your website by renewing the content.
Do current research and renew your web-content accordingly. This will increase the chances of your content being ranked and featured by google.
Make sure that whatever content you put in your website covers a wide range of what you offer.Also, it’s important to strategize your answers in a more precise and straight forward manner to attract more visitors. Avoid complex content and at the same time, uninformed content.
Images and photos always work a charm at attracting the attention of any reader. Ensure that the images that you put in your content are relevant and attractive.
Add some short descriptions with the images for them to be more informative. Update them accordingly to avoid outdated information to know more about image seo at seo services India.
The world is stepping in an era of perceptions. What you see and hear, stays in the mind and what is out of sight; gets out of mind.
The online markets too have transcended into now becoming a kind of a ‘video zone’. There are videos for anything and everything.
Instagram, Facebook, Twitter, etc. all the social media platforms that matter, support video marketing.
Here are the top 10 strategies that we think will rule this roost in the year 2019:
This is compulsory to reap the benefits of video marketing for business. You need to understand the viewers who are intended to see your video, understand their requirements, and effective viewing patterns. Your video should be based on this research.
Create an interesting story directly or indirectly related to your product or services. This ‘hooks’ up the viewer to your content until the end and is the most effective video marketing strategy. He or she may even end up ‘liking’ and ‘sharing’ the video if it touches them somehow.
Always remember that your video is intended to sell a brand name that further sells a product or a service. Thus, your videos should be positioned in a manner such that they create the intended spur, but around the brand involved.
As we marketers say, ‘Content is nothing, if not search engine optimized’. This stands true for the videos as well.
All videos need to be made easily search-able with appropriate tags, meta-tags as well as alternate text.
For this, you could choose to hire companies like Seo Services India we are the best seo company in india.
As an additional tip, the SEO keywords should also be included in the alternate text to further push your video content.
As stated above, all major media platforms fully support video content. Then again analyse the viewers based in separate platforms and push in video content suited to them. For example, ‘Instagram’ is the most sought platform for direct retail. Whereas, ‘Linked In’ is the platform for business-to-business profiles.
A video is incomplete, without the appropriate ‘ending’. Meaning, it should guide the viewer towards the next step to be taken in order to engage with the brand as well as the product or service involved. It could be clicking on a button, visiting a website, etc.
There are certain basics like company logo, base colours, fonts, etc. that define the online presence of a brand story. Your video content should also be made to stick to this brand story.
If your intended viewer is looking at your video content, make him come back for ‘more’. This shall help you create a loyal viewership and viewer base sharing your story on the various media.
Use the most neglected text space available at the bottom of the videos. You could use it to present a small, but effective introduction or your brand connection with the video.
As with other technical content, ensure your video is looking good and functioning as intended by the developer on various platforms.
Your videos are your salesperson in every screen. Make it count with the best SEO Company in India…