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Google will stop obeying a Robots.Txt directive related to indexing according to an official statement made by Google.
websites relying on Robots.Txt Noindex still have time to choose an alternative till 1st September 2019.
It might sound like some foreign term especially if you’re new to SEO but digital marketers understand how important it is.
Googlebot crawler adds a website into Google’s database by crawling through various webpages. Google ranks websites on SERPs based on this indexation.
Robots.Txt is a command used by websites to inform Googlebot which pages on your site to crawl and which ones to avoid.
It was used to optimize a website’s crawl-ability and make sure that the crawl bot or search engine spider doesn’t fall into any problem while going through a website.
Robots.Txt Noindex is neither an official directive nor it is a fool-proof directive.
According to sources, it did fail in 8% of the cases and does more harm to a website.
Even minor mistakes hurt the website’s ranking on SERPs that preferably webmasters didn’t want.
Google didn’t want site publishers to feel helpless with this update. Hence they mentioned about the five alternatives in their blog.
Though Google has cancelled support for Robots.Txt Noindex, they have given us alternate options to do the work.
It is always good to try a few options before making it permanent for a long time. However, if you’re new to digital marketing and confused as to how to do it – contact SEO Services India, one of the best SEO company in India.
Their expert team can help you achieve your marketing goal and generate better ROI.
Website Page loading speed is a Google ranking factor. If your website takes too much time to load, you will likely see a decrease in rankings. Google has been testing a new update that warns users about the speed of the site. If it usually takes a lot of time to load, Google will show it in the red color. If it loads quickly, users will see a green color with a message that the site loads faster. Even the best SEO companies in India will agree with me on this matter.
According to Google, as your Website Page loading speed time goes from one second to three-second, the bounce rate increases by 32%. If the time goes to five seconds, the probability of bounce increases by 90%. If it takes more than 10 seconds to load your website, the bounce rate will be as high as 123%.
This indicates that apart from search engines, users also hate slow loading websites. Another interesting study revealed that a one-second increase in the loading time decreases the conversion rate by 7%.
Google said it would be launching the Page Experience update in 2021. One of the core elements of the Page Experience update is the Website Page loading speed. To be precise, it focuses on the Largest Contentful Paint and First Input Delay.
Largest Contentful Paint refers to how much time it takes to load the largest element of your site. Google says it should be less than 2.5 seconds.
First Input Delay refers to the time when a user first interacts with your web page. Google says it should be less than 100 milliseconds.
If not, your website will see a decline in rankings as soon as Google launches the Page Experience update.
If you want your website to rank higher and provide your ideal customers with the best possible experiences, it is imperative to boost your Website Page loading speed. If you need help with it, contact the most affordable SEO company in India, i.e., SEO Services India.
SEO Services India is an all-in-one SEO company in India that can help you boost your website’s speed and ranking in search engines. With a specialized in-house SEO team, our experts are well-versed with search engine ranking techniques and its updates.
If you want your business to be successful, a powerful web presence is undoubtedly a necessity today. But achieving the extra edge always does not come from brilliant strategies like Facebook ads and PPC ads, you need to show your creativity too.Fortunately, you don’t have to stress about doing it all alone as you have SEO services India to assist you today. Other than that, with engaging content and effective video marketing strategies you can achieve your business goals too.
Your website is a place where customers get the first impression of your company. And with creative graphics, you can optimize your website for better engagement, interaction, and conversion.
Social media is a platform that helps a company to interact and listen to the customers and vice-versa. With strategic posts, you will be able to increase your social engagement. You may not be able to be proactive and stay ahead of competitors alone but with the best SEO company in Delhi, you can get that creative edge immediately.
We all know how social media plays a big role in marketing. There is almost no one left who doesn’t know about Facebook. Therefore if you want your customers to find you, Facebook ads are a must.
Do you know what is the most trending marketing strategy these days? Its video marketing. With the help of the best SEO company in Delhi, you can have a personalized video content that can help to attract your targeted audience.
Without good and updated content, businesses fail to attract customers. Therefore SEO services India helps companies to optimize their web content with reliable and engaging content.
PPC ads by PPC expert in Delhi, in a nutshell, are ads that pay visitors for clicking on it. It may sound like a huge expense but it is actually cost-effective and is a clear way to boost your online visibility.
To leave a lasting impression on your customers, you have to be interesting. And nothing can be better than bright, colorful, and creative graphics.
If you want to boost your online presence, the best thing you can do is to constantly work for it. Customize your website with the art and design that suits your company.
An effective strategy is the one that is planned and well thought out. To understand your business goals first before strategizing.
Just posts are going to get you to know where. Remember, attractive design with a simple message is enough to hold the audience’s attention.
Therefore, it’s time for you to step up your marketing with creativity.
Understanding the concept: Page Speed(Seo Services India)
Page speed is nothing but the calculation of how quickly the site page and content loads up. There are multiple tools available on the internet for the perfect page load speed test.
It is often seen that people mix up the concept of “page speed” and “site speed”.
In short page speed can be defined as the total time required to load up the page termed as page load time.
Speed score of the Page insights is consolidated from the CrUX (Chrome User Experience Report) and outlines on two very important aspects of the speed metrics namely: –
(i) First Contentful Paint (FCP) &
(ii) DOM Content Loaded (DCL).
Image size plays a very important role in your website. Sometimes images are very large that they slow down your website performance. We SEO services in India, a digital marketing agency that can help you to get that done easily. You can see the impact on an image by the Pingdom tool. Run the page speed test then check result after request initiate. Also, there are various tools present for image compression like WP Smush.
By upturning the code which includes commas, spaces, and not required characters the speed of the page can be substantially be boosted. Seo Services India is one reliable option to go for fulfilling the services. While on the other hand not forgetting to get the unused codes, comments and formatting removed as Google suggests a tool known as UglifyJS for such purpose.
Every time a page is directed to another page the visitor no doubt encounters increased while waiting for the HTTP request and response cycle completion. This can, therefore, enhance results in better website speed optimization.
The browsers need to fabricate a DOM tree by interpreting HTML right before the page could be rendered. If it happens to be that the browser comes across a script during this process. In order, this should be stopped and compiled for the continuation.
CDN stands for Content Distribution Network better known as Content Delivery Networks. These are the networks that are preferred for the distribution of content delivering the load. Substantially the replicas of the site are based at not just one but multiple data centers in diverse geographical areas. So that the users avail a much quicker and more reliant access to the sites.
Hope all these points will help to help to reduce web page speed of your website, for the assistance you can get in touch with us, as we as the Seo Services India, is here to help!
With ever-increasing web-based competition, promoting your website is a tough business.
There are so many SEO related technicalities to consider: crawlers, dead-end pages and of course, orphan pages which are probably the bane of every website’s existence.
Sparing the technical jargon, orphan pages are those pages in a website that have no inbound or incoming link.
The URL of such a page is essentially an orphan link. What does this imply for your website’s health?
If a page has no internal link referring to it, a web crawler will never find it. A web crawler like Google bot (used by Google search engine) is responsible for bringing traffic to a web page through indexing of pages by their importance and relevance with respect to certain keywords.
So, if a crawler can’t find a page, it is likely that it will never get visitors and ruin your marketing strategy. Too many orphan pages in your site will make it an orphanage website. This brings us to the next issue at hand: identifying an orphan link.
There are quite a few options, but they all involve three major steps: obtaining a list of all URLs in the domain, then a list of URLs obtained after a crawl and finally: compare and contrast.
• Extracting list of URLs of a website:
Usually, all web domains have a sitemap which contains all URLs of a website, dynamically updated every time pages are added or updated.
A sitemap extractor gives a list of all available URLs. Or, a backlink tool may be used to check the backlink profile of a site, which serves the same purpose as a sitemap extractor.
• Crawl the website:
Next step is to perform a web crawl of the site. Free online tools like Screaming Frog or Semrush are easily accessible, which generate a list of URLs with inbound links or non-orphan pages.
The two sets of lists of URLs acquired from the above steps can be imported into a simple spreadsheet. All URLs from step 1 that do not exist in the list from step 2 are orphan links.
So, now that you have the list of orphan pages in the website, you can either remove them or add internal links to these pages.
That’s a sure-fire way to make your website optimised for organic traffic and prevent index bloating issues.
Social media has always been a direct hit for targeting the audience or customers at an exclusive level. Nowadays every 4 people in 5 use social media.
And if you own a restaurant, social media for restaurants is an Ace of spades.
why not do all your promotion, branding etc online at social media to reach the customers and generate new customers.
We at SEO Services India will provide you with the full solution to up bring your social media marketing for the restaurant.
So here is some advice that will help you to generate more customers and restaurant marketing.
The food served should entice the customers, the desire should lure them and if the photos look great and a caption is great then definitely the food is tasty.
If you want that the restaurant should be known for a particular dish, then be around the chef, use photos for describing the process, the making, the finished food.
This will help you make the food particular about its taste and the restaurant.
The customers who regularly visit your restaurant or your page on social media.
You can provide them coupons so that they have to redeem your coupon and for that, they have to visit you.
With every visitor, the page definitely is going to be full with feeds and hashtags of your food and restaurant.
Create a particular hashtag for promotion; this is an easy way to engage with your patrons.
With every food use hashtags as for dishes and location also, it is an easy way to run a restaurant social media campaigns.
With the customer’s post, share them more to appreciate them and feature them on your social media.
With appreciating your employees while working as photos will turn the customers mind more positive and will be enriching the visits.
With every caption introduce a link of your menu, so when a visitor visits the menu will lure them.
Shoot a video, while your chef is preparing the food this will make sure the hygiene of the food, and more importantly is a major issue every customer thinks of.
A small shout out to the topic can be a generous way of appreciation, which builds your positive reviews.
These are some of the advice which SEO Services India a social media marketing company is suggesting you for a social media marketing campaign.
To Evacuate or remove complaints there is part of High Traffic Websites which enables clients to record the grievance on the web, these destinations are getting to be conspicuous among clients.
Due to high traffic, destinations positions so quick and consequently they begin showing up in the list items and can hamper the Business and its Reputation over the web.
By removing the search result from the web we can remove complaints that are one perspective where these destinations offer the opportunity to the buyer to uncover the fakes done by any business.
However then again they likewise offer a chance to Ex-Employees, Competitors to stigmatize the business.
Ex-workers, disappointed clients, and above all the contenders can be the hotspot for the negative protests/audits about any business.
These surveys or protests can influence the shopper’s observation about your business or brand’s notoriety.
The organisation should consider these negative audits and dissensions important and should find a way to deal with the equivalent.
To remove complaints from Google has achieved the remotest corner of our nation. So have its business sectors, items, and administrations.
The web is brazenly the biggest market on the planet taking into account billions of clients around the world.
Regardless of whether you have a costly physical store in an opulent region of town, you still just will wind up taking into account your nearby demographics, or greatest draw in a few customers from different parts of the city for complaint board removal.
Aside from looking great, you likewise require to evacuate online protestations discolouring your image picture.
Research has demonstrated that online clients by and large will in general put stock in online audits and research about the item on their premise.
In this manner, it is critical to expel grievances, particularly that might target you specifically.
We will help you by managing the most ideal methods for how to expel grumblings from protest sheets.
our team will help your notoriety, and push your image picture emphatically.
We will help you naturally disguise negative attention and supplant them with splendid and positive.
client drawing in crusades and incorporated correspondence via web-based networking media and other related stages. So that you can remove online complaint and realise how to make the ‘right buzz’ for you.
We at Seo Services India comprehends the significance of online notoriety for any Business/Corporate and gives the perpetual answer to handle these negative protests and audits.
Remarketing is an online business strategy of serving ads to users who have already visited your website. If you are seeing the same ads again and again, no matter which website you are on, that’s due to remarketing. Google remarketing is simply remarketing done with Google AdWords.
The basic idea behind remarketing is to reach the customers which have already visited your website, which means they are interested in availing your services and with a bit of push they are likely to come back and convert that visit into a transaction. The user will be encouraged to buy from the website by showing them different ads on different websites they visit. The most popular remarketing tool at present is Google AdWords.
The complete remarketing strategy can be narrowed down into three basic stages:
Now the remarketing campaign can be made to target different users depending upon their behavior on the website. You can divide customers into three different pools on this basis and launch your campaign to target any category as per your strategy.
How Remarketing Really Works?
If you are using Google AdWords then you just need to add a remarketing tag with it and you are good to go. The remarketing tag is nothing but a line of HTML code that is inserting with the body of all the pages. This will help you to show standard ads to the users who have visited your website by using the cookies.
You can also make a remarketing list and personalise which users you want to target. You can target users who visited any specific page or section of the website.
PPC marketing is one of the best paid-marketing tools but to use it to its fullest you need expert help. SEO Services India is a retargeting advertising company in Delhi which will help you to get better results through Ad Words remarketing.
Being an established name in the market, SEO Services India will provide the best conversion through remarketing campaign Ad Words.
Before I say anything, I have a question for you. What’s the first thing you do when you are looking for a restaurant to dine-in or order something from there? I can guarantee that you look for its rating and review online.
Now if you see that the place have low ratings or bad reviews, you most likely opt for some other option. So, that’s important your online reputation can be nowadays. A bad review or a low rating can make you lose a large number of customers just like that.
Now getting to the title of this blog, yes online brand reputation management is the most trending thing now. With the rise of the internet, you can flaunt your success as much as you want but it makes it equally hard for you to hide your failures. Your social reputation can be the tool for your success or the cause of your business’s demise, all that depends on brand monitoring and online brand protection.
In the present time, the competition between brands is more than ever and it’s a “You miss, I hit” scenario out there. You need to be aware of everything there is about your brand online. Now, that’s easier said than done, with hundreds of bloggers, rating websites and reviewers online, it’s hard to keep track. That’s where you will need professional help. You can avail online reputation management services from SEO Services India which is an ORM Company in Delhi with a proven track record and years of experience.
Although I have highlighted the fact about ratings and reviews, that’s not all there is when we say “brand reputation”. Today’s online shopper has a stronghold on brands and that is true for any brand, no matter how big or small they are. With the power of social media and hundreds of review sites, the customer now holds the power to create a brand’s reputation.
SEO Services India is an Online Reputation Management Company in Delhi which concentrates on the brand management of various major organizations and has a well-proven track record. It is very important to properly analyze any cause of bad reviews your brand has and resolve them before it causes any further effect.
SEO is nothing new to the digital marketing platform and has been utilized by all the top companies for website promotion on the Search Engine Result Page and get better traffic. There are several SEO doubts which need to be addressed and clarified.
Google adores good content and if you want to rank better on the Search results, good content is a must. Now there is another question of using keywords in your content. If you are trying to use keywords just for Google and not human then you can see the negative impact. You should emphasize on creating content for the customer and use keywords wisely in your meta description.
Google keeps updating its algorithm to rank website and with new Google’s algorithm updates (Panda, Penguin, and Hummingbird), Google has made it clear then you can’t improve your rank just by adding a lot of links. The quality of the links back to your website will also play a vital role, hence, along with adding quality links, you must invest more time in improving the content on your website.
No, No and definitely NO. If you are just trying to fool the search engine with a bag of tricks then, in turn, you are fooling your users as well. And even if you manage to get a surge of traffic, in the long run, you will suffer because you didn’t have any means to the end. SEO depends upon a lot of different factors and if somehow you manage to use some to rise in ranks, ultimately you will suffer to keep up.
If you want to create a crawl able website then XML sitemap is a must-have for you. So the question is, Does XML sitemap helps to boost your rank on search results. To which the answer is- Directly- No, Indirectly- It may. XML Sitemaps aids Google to find and index the web pages you want to be indexed first. With indexed URLs, your website will be more visible which can help you rise through the ranks.
SEO is a long-term process and if you think that by availing SEO services from the best SEO company, you will rank in the top 10 overnight. That’s not gonna happen. It will take time and cleverly devised strategy to rise through the ranks.
You will see the results with the best search engine optimization company but you have to be patient. Search Engine Optimization services will take time to get you to high rankings, it never going to be happening in a day, week or even a month.
These doubts and many more like these will always be an obstacle in your path because of which you won’t be able to utilize the full potential of SEO. So, the best solution for you is to leave this to digital marketing experts, SEO Services India has done a remarkable job in exploring the extents to which SEO can help you and can do wonders for you in digital marketing. With a dedicated team of experts, SEO Services India always delivers the best result for your brand.