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Google has launched a new tool within the Google Search Console known as “removals” tool. This tool does three things:
1. It allows you to hide URLs temporarily from showing in the Google search.
2. It displays which of your content is not on Google because it is outdated.
3. It shows you which of the URLs are filtered by Google’s SafeSearch adult filter.
In order to access the new “removal” tool, open Google Search Console, and then click on “Removals” under the “Index” menu.
Or, you can click on this link (https://search.google.com/search-console/removals) to access the tool.
Let’s have a look at the features of this tool in-depth.
1. Remove URLs Temporarily
It allows you to hide your URLs from appearing on the Google search results for around six months. However, if you want to remove the page permanently, you’ll need to block the URL using a 404 or robots.txt. In this, Google gives you two options:
• Hide URLs from Google SERPs for six months and clear the cached copy of the page.
• Clear cache URL that wipes out the page description snippet in search results until the page is crawled again.
2. Outdated Content
Most SEO companies in India consider this as an excellent thing for webmasters. It provides information on removal requests made through public Remove Outdated Content tool, that can be used by anyone (not just site owners) to update the search results showing information no longer present on a page. You can see a history of all requests made to update or remove the outdated content on your site in the last six months.
3. SafeSearch Filtering
This section displays the pages that are marked as adult content. Most often, Google blocks these kinds of content. Users can report specific URLs as adult-only, and Google then reviews the pages. If Google feels that the content should be filtered, then the URL is tagged as adult content. Previously, it was hard to identify the pages that were blocked as it was being labeled as adult content. So this would help communicate that.
The change of address feature was available in the old Google Search Console interface. However, when Google shut down the old interface, this feature was also eliminated. Fortunately, Google reintroduced this feature.
This tool is a way to tell Google that you are moving your site to a new address. For example, if you are moving from www.example.com to www.example2.com. You can use the Change of Address tool to inform Google when you move your website from one domain to another. This tells Google about the change and helps redirect old site visitors to your new website.
Open Google Search Console and go to settings. You’ll see the option to change the address.
The first step to using the change of address tool is setting up 301 redirects from your old site to the new one. This will help you bring visitors who are entering your old URL.
Once you have completed the first step, you can enter the new URL and update the same on the Google Search Console.
If you don’t inform Google when migrating from one domain to another, you will likely lose a lot of traffic. Google will show your old URL on the results page, and you’ll have to start your SEO from scratch.
When you tell Google about changing the domain, Google will redirect your visitors to your new site. Additionally, it will show your unique URL in the search engine results page.
Note: It might take up to 180 days to complete the moving process after you have initiated the request in Google Search Console.
Both the “removal” tool and the “change of address” tool are the fundamental tools used by SEOs and webmasters to indicate changes on their site to Google. This will prevent you from getting penalized by Google.
SEO Services India is the best SEO company in India. If you’re new to digital marketing or are looking for some help in the same, our experts can assist you. All you need to do is tell us your requirements, and we will make a custom plan for your business.
Security is a ranking signal that Google uses to rank a website. Google has started a mission to make HTTPS a standard security protocol to be followed by all sites. But what’s the difference between HTTP and HTTPS? How does it truly make a difference in your SEO?
HTTP is an acronym for HyperText transfer protocol. It is widely used to transmit and receive information through the internet.
HTTPS, on the other hand, is an acronym for Secure HyperText Transfer Protocol. It ensures the safety of the information on a website. It prevents hackers from gaining access to confidential information via the internet.
Previously, HTTPS was only necessary for websites that accept online payments or other confidential information about their customers. However, after Google started considering security as a ranking factor, it has become mandatory for every website to migrate from HTTP to HTTPS, irrespective of whether you accept payments or not.
1. Safer Sites
With the rise in the number of cyberattacks, protecting users’ information has become more than important. Implementing HTTPS implies that your customers’ data is sheltered. This increases the trust factor of your website.
2. Google Rankings
Google loves sites that implement HTTPS. As mentioned above, security is a ranking factor. As soon as you implement HTTPS, you’ll notice a slight improvement in your Google rankings.
3. Increased Security
HTTPS adds respectability to your site. It ensures people and Google that the data you have is safe and that it can’t be hacked easily.
4. More Referrer Data
Whenever traffic passes from a secure HTTPS website to a non-secure HTTP website, the referral data may get stripped off. When you have an HTTPS website, you will attain more secure and detailed information about your visitors.
One of the best ways to migrate from HTTP and HTTPS is by buying an SSL certificate. As soon as you install the SSL certificate on your website, your site will change from HTTP to HTTPS.
SEO Services India is the leading SEO service agency in India. From improving your SEO to maintaining your website’s position in the SERPs, we can certainly help you with your online journey.
Many marketers believe PPC is better than SEO, while others believe the opposite. Though they both are distinct strategies, they have only one goal, i.e., boost website traffic. When used together, you will get the maximum benefit from each.
If you’re new to SEO or PPC, it is recommended to hire the best SEO services in India. They will ensure that you get the maximum return on investments.
1. Better Online Visibility
When you use both SEO and PPC, your visibility in the SERPs will increase significantly. Searchers will get to see your website twice in the SERPs, which can increase the web traffic. It also leaves the impression that you’re an established business in your industry.
2. Data from PPC can be used to Fuel SEO Strategies
As you know, SEO is a long-term strategy, while PPC gives results from day one. It requires a lot of time to check if your SEO strategy is compelling enough. But, what works for PPC often works for SEO. This means you can gather enough insight in less time. You’ll have a good idea of how to create title tags, write meta descriptions, and page content that both your audience and Google loves.
3. Improved Quality Score
Optimizing your website for SEO means eliminating any possible errors in your site. As you might know, Google considers the quality of the landing page to give an ad a quality score. A page that has been SEO’d correctly often exceeded the requirement to garner a high-quality score. This, in turn, will reduce the cost-per-click for you.
4. Use expensive PPC Keywords in your SEO Strategy
PPC gives you a clearer idea of what keywords your target audience is using to find your business in real-time. Besides, the most used keywords are often expensive and require a huge marketing budget. But, you can use the insight to fuel your SEO strategy.
If you’re looking for an SEO company in Delhi, then you’re at the right place. SEO Services India is the Best SEO company in Delhi. We have a separate team for PPC management services and SEO services, yet the two teams collaborate once in a while to provide you the best possible results.
As the countdown to the biggest festival named New Year’s Eve begins, it’s time for businessmen to pull up their socks and some customers to their products. But, how do you market your brand without being too obvious? How do you attract more customers to buy your products during this festive season? Find out the solutions in the following steps.
Social Media Marketing services are in vogue due to the technological improvements in the online marketing sector. More people spend time on social media than over the search engines. This is where you must be focused on putting out the best of what’s in your pocket. The techniques of social media marketing in India are followed globally; they run on emotions. Target your audience by posting descriptive content with multiple relevant adjectives.
Studies reveal that videos tend to attract a better conversion rate due to their visually stimulating factors. Create and edit a video displaying your important products and don’t forget to embed captions. Not everyone listens to the audio.
With the increasing pressure to create the best environment with limited resources after Christmas, people will look for DIYs over search engines. SEO Services India provides the best Social Media Marketing Services Delhi has ever seen. Contact them to design a timeproof marketing strategy for your business.
Content is your gateway to the world of permanent customers. Make a strategy for posting alluring content on Social Media and your website to create a strong base of your customers that come back again and again to gain information.
When you’ve posted a couple of blogs and posts on social media, it’s time to let your customers know about your products through email. Design a captivating theme for your email and connect with your audience better by targeting their needs.
SEO Services has a specialized team for Facebook Marketing that increases the click rate of your advertising campaign. With their marketing skills, the products in your company will reach the level of the spotlight they deserve.
Just as we said, nothing is more crucial than ensuring the SEO of your website. SEO Services India provides an all-round package that takes care of every aspect of digital marketing that your products need. Their unbelievably economical rates will make you come back for more.
Running Contests on Social media can take your brand awareness to another level. Brainstorm ideas with the team in your office and create viral content for your target audience.
Understanding the type of resolutions that people make for New Year should be your prime motive. Create a link between your products and the famous resolutions people make. Advertise accordingly.
Once the festive fever is gone, SEO Services India helps to create a robust strategy that pulls your target audience to your products. Their revolutionary working method creates a new definition of their meaning.
Google releases updates several times a year but never pre-announces about it. However, this time it was different. For the first time, Google pre-announced its core algorithm update on Twitter. Google started to roll-out the update on June 3 and it took 5 days to completely roll-out the update.
As soon as the update was rolled out, a few sites noticed a huge (50%) drop in their organic traffic. They also observed an additional 90% drop in their Google discover traffic.
Sites with a good reputation such as e-commerce sites noticed improvements in their organic traffic whereas news and health sites observed around a 50% drop in their Google search traffic.
There aren’t any particular factors that affected a website’s traffic but, we observed a few things that negatively affected a website such as content quality and low-quality backlinks.
Sites with low-quality content saw their traffic declining after the update and those websites faced a lot of troubles in getting higher rank in SERPs.
Google’s John Mueller said there’s no specific thing that you can do to get the results or increase organic traffic. He also added that webmasters must focus on creating high-quality content instead of trying to fix other issues.
Focus on how users evolve and try to create high-quality content that answers your users’ questions. Create strategies to boost your E-A-T (Expertise, Authority, and Trustworthiness). There are several companies providing SEO services in Delhi and can help you increase your E-A-T score.
Though there’s nothing much you can do if your site is negatively affected by Google’s core update, you can still take steps to not get affected by Google’s upcoming updates. These steps include creating high-quality content and improving user experience.
Additionally, you can also hire a top SEO company in India, SEO Services India to help you increase your organic traffic. Apart from helping you with all the Google updates, they will also help you in improving your brand awareness.
WordPress is in use for over 10 years now and has millions of users who use it to make a name of their own on the internet. WordPress Ecommerce Website
It has changed and has added a lot of additional features along with many third-party plugins and add-ons provided by WordPress.
SEO specialists have made it more versatile and customizable. People now use WordPress as a website of their own.
They have even turned it into a full-fledged e-commerce marketing platform. WordPress Ecommerce Website
The following are some of the best SEO plugins for WordPress e-commerce websites in 2019:
Known as one of the best SEO plugins for on-page sites, it allows the users to optimise their posts, analyse their metadata, improve keyword focus as well as analyse the readability of the content they post.
It is the best plugin if you want to improve your search performance. It also includes features like XML sitemap functionality.
made by the team of WordPress, this plugin is an all-in-one package plugin that every WordPress site must-have.
It is best for analysing the website performance and traffic growth, website security and image optimisation.
this is one of the essential plugins for WordPress site, which helps users to create an effective SEO strategy with different features like SEO live assistant, keyword research, blogging assistant as well as weekly audits, etc.
every e-commerce marketing agency suggests that it is a plugin that keeps the website clean by removing the spam keywords and links present on it.
It also removes the outbound links, provides users with a dashboard. which they can use to check the link quality and effectiveness.
one of the most famous plugins, this is a tool that is not only free but also helps users to make their websites available on search engines.
This plugin indexes the WordPress site on different search engines which thus gives the site better ranks on SERPs.
This plugin helps users to check their content for any 404 errors, broken links as well as any images that may be missing from the site.
It provides the option to prevent the search engines from following any broken links that may lead to no particular place or website.
this is an update Rich Snippet plugin and helps users to get increased Click-through-rate on their advertisements.
It also helps to attract an increased number of traffic to the website. They do it by automating the schema makeup of the site.
this plugin ensures that the WordPress site has accurate keywords, SEO optimisation and also analyses the high-quality keywords for it.
this is used to audit your website images and helps to optimize all the different image attributes.
it helps users to keep a check on the Google SERP rankings for different keywords. It also helps to generate potentially profitable keywords.
SEO Services India is a top SEO agency in Delhi which offers these plugins for the best possible optimisation of your WordPress e-commerce websites. Their experts provide assistance with everything and guarantee profitable results.
They are specialists who are considered to be the best SEO company in India, who design different strategies based on your needs regarding E-commerce SEO for WordPress as well as other services.
They are the best digital marketing agency in Delhi who also offer other services for e-commerce websites like PPC marketing, Social media optimisation and other services to attract customers effectively.
The core role of google is to give a quick and precise response upon each organic search result. Therefore, it’s upon websites owners and their working crew to ensure that they create well-optimized snippets.
This will ensure that their content is featured upon related search.
This is quite important because it will generate traffic for the site through the high number of clicks your featured snippets get.
Know how to optimize for google’s featured snippets in 2019, let’s begin with –
Featured Snippets are answers or direct responses offered by google upon any query submitted to the search engine.
They are usually arrayed above the organic search results. They are specifically designed to precisely and directly answer the question what, why, when, how and which on the topic in question.
The main importance of featured snippets is to intimidate traffic into your website.
It’s always an important strategy to optimize your snippets to be featured by Google.
Lucky for those who don’t know anything about this because SEO Services India, has got you covered. We offer snippets optimization services which are significant to your website.
Featured snippets are divided into four main different types. Let’s take a look at each of them.
Paragraph form snippets: This kind of snippets are designed to give a response to a query, basically answering the questions how what is or who. They are always in text form and are fitted in the snippet block above the organic search results.
List form snippets: They are designed to give instructions or guidelines in a systematic manner. Generally, the responses are listed in a step-by-step manner or numerically.
Table form snippets: For the queries that demand well organised and readable responses, table snippets appear. The answers are organised in a table to enhance simplicity in reading and ensure they are straight to the point.
Video form snippets: Google also can gather video responses depending on the type of question submitted. They get the responses mostly from YouTube. This type of snippets is known as video snippets.
As said above, Featured snippets are answers which display above organic search results. On the other hand,
Rich snippets are more like organic search results but are more detailed.
Rich Snippets can, therefore, appear anywhere in the organic search results, not like the Featured ones which appear only on top.
The Rich Snippets contains more about the original website, things like the ratings, images products etc. They are therefore known to generate more traffic than other search results.
SEO SERVICES in Delhi has compiled some tips on how to optimize for Featured Snippets.
In the current era, websites which are not indulging in enhanced SEO practices are hard to be ranked by google. If you really want your content to be featured by google, you better start incorporating well detailed and optimized content in your website.
Change is inevitable. The information or the content in your websites gets outdated with time. It is important to run regular update and maintenance to your website by renewing the content.
Do current research and renew your web-content accordingly. This will increase the chances of your content being ranked and featured by google.
Make sure that whatever content you put in your website covers a wide range of what you offer.Also, it’s important to strategize your answers in a more precise and straight forward manner to attract more visitors. Avoid complex content and at the same time, uninformed content.
Images and photos always work a charm at attracting the attention of any reader. Ensure that the images that you put in your content are relevant and attractive.
Add some short descriptions with the images for them to be more informative. Update them accordingly to avoid outdated information to know more about image seo at seo services India.