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Google’s search algorithm has undergone seismic shifts in the past three years. Particularly for YMYL websites, such as medical, financial, or legal content, the core update has caused massive spikes and tanks in traffic.
If you have noticed sudden changes in your website’s traffic, then chances are you were too affected by the Google Core Update. You can either hire an SEO Services in Delhi or do it on your own.
1. Leverage Real Expertise
Google loves content created by experts. That’s why it is crucial to add author bios in your website. Make sure to create a dedicated biography page for each of the authors on your site. Another way to leverage real expertise is by including the name of the author on each blog you publish. This enhances your authority and therefore prevents you from being affected (negatively) from Google Core Update.
2. Minimize Aggressive Ads
We know ads are a great way to make money, but adding too many ads on your website can do more harm than good. The page layout algorithm, which was launched in 2012, is still in effect. So if there are too many ads on your site above the fold or an otherwise distracting ad implementation, you’re more likely to get affected by Google Core Update.
3. Add Trust Signals
One of the best ways to improve the E-A-T score is by adding trust signals to your site. These signals include reviews, awards and recognition, certifications, and other information that make people trust your brand. These not only ensures your visitors that you are doing something you know, but it also helps boost the credibility of your site.
4. Improve Content Quality
If there’s one thing I learned from the Google Core Updates, then it’s that the content quality matters a lot – particularly for YMYL content. The content you publish must be well-researched, unbiased, contain citations from trusted publications, and mustn’t contain too many grammatical errors. Make sure to structure your content using different headings and subheadings to improve readability. Other things that matter in content quality, include:
Recovering from Google Core Update ain’t tough, given that you upload high-quality content, leverage expertise, and minimize aggressive ads. If you’re still unable to recover from the update, contact SEO Services India.
Our team of dedicated SEO professionals will help you understand the effects of the update on your website and recover from it. What makes us the best SEO Services in India is that we will even prepare you for the upcoming updates.