SEO audit is crucial as it helps identify the issues that impact your search engine optimization efforts done by SEO companies in India. However, it is essential to evaluate the right factors to get the most out of the SEO audit. Let’s take a look at them:
Your domain name is your online address. It should be easy to type and remember. For example, our company is one of leading SEO companies in India its domain is https://www.seoservices-india.in/ is both short and easy to remember. It helps both search engines and people to understand what your website is all about.
When buying a domain, it is essential to check if it was previously involved in black hat SEO tactics or has received a penalty from search engines.
The best way to do your due diligence is by using tools like Ahrefs or SEMrush. If you see any organic traffic before and none now, there may be a problem.
While Google says it does not use domain age for search engine rankings, it does play some role in it. If you wish to check the domain age of your target URL, visit GoDaddy and open the Whois section on the website. It will display how old the domain is.
As mentioned above, it is essential to include keywords in your domain name. There is no exclusive proof that this boosts ranking, but it is a great relevancy signal. However, make sure the keyword looks relevant. If not, avoid using it. Take our company’s domain SEO Services India’s which is leading SEO companies in India as an example. It has the words “SEO,” “Services,” and “India,” indicating that we provide SEO services in India.
When choosing a domain name, make sure to add your primary keyword in the first word. For example, our domain consists of the word “SEO” as the first word because that’s what we do.
It refers to how long the domains are paid for. Google thinks illegitimate domains are rarely used for more than a year. Therefore, make sure that the domain registration length is more than one year.
Moz believes that you should use broad keywords in the subdomain name. However, stay away from “keyword-rich” or “keyword-targeted” domains as they come with a negative bias.
A site with a volatile history can hurt your SEO performance. When purchasing a new domain, investigate factors like link profile, previous owners, and past activity.
It refers to using the exact keywords you want to rank for. If your site is of high-quality, you will likely benefit by using an exact match domain.
Using private registration won’t hurt your rankings. This is yet another great way to find an adverse link profile and determining spammy blog networks.
If your domain has been penalized in the past, it is challenging for you to rank your website even with whitehat SEO practices. Therefore, investigate the URL before purchasing to find if Google penalized it.
SEO Services India is one of the leading SEO companies in India. If you are looking for a partner to improve your site’s ranking in search engines, you are in the right place. Contact us now to know how we can help your business grow.