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PPC or Pay Per Click advertising is one of the most valuable marketing strategies for businesses, especially for those looking for quick results. 50% of people arriving at a retailer’s site from paid ads are more likely to purchase than someone coming from an organic link.
What is pay per click?
PPC or pay per click is an online advertising model that enables you to place your ads on search engine results pages, social media, and third-party sites. In PPC, you bid on keywords and pay only when a user clicks on your ad.
Depending on your goals, you can redirect the user to your landing page, product page, social media accounts, or any other page.
The best part? You start seeing results from day one provided you have optimized your ad for the right keywords. But that’s not it. Pay per click can be beneficial for your business growth in more ways than you think, such as:
1 – You pay only when someone clicks on your ad
Unlike other types of ads where you pay to place your ads in a specific place, in PPC, you pay only when someone engages with your ad. Besides, you can set your maximum budget so you won’t have to pay more than you planned.
2 – You can appear on top of SERPs even if your search engine rankings are not high
Irrespective of your website’s organic rankings, you can still promote it through PPC. It gives you a competitive edge over others if you just launched your website.
3 – It drives immediate results
When you run ads, you can attract people to your desired page from day one, provided you have bid on the right keywords. You can reach thousands of people searching for your product on Google and other search engines.
4 –Increases leads, sales, and revenue
As long as you offer great products and services, pay per click advertising will help you increase leads, sales, and overall revenue. However, it is not as easy as it seems. If you are new to PPC, it is advisable to take the help of experts like Digital Marketing Companies that offer the best PPC Services. If not, you could easily spend thousands of rupees and still stay unprofitable. Also Read: What Are Benefits of Hiring a Professional SEO Agency?
5 –You have complete control over your ads
Have an event? Have a sale going on? Run your ads for a limited time to attract as many customers as possible. You can always measure your PPC results and optimize them for better results. This will help you make informed decisions on your pay per click advertising campaign.
Now that you know how PPC can support your business’s growth, let’s look at the different types of PPC and when to use them.
Different types of PPC and When to Choose Them?
1 – Search Ads (Google Ads and Bing Ads)
Search ads appear at the top and bottom of search results. There is a small “Ad” logo that helps searchers identify it is an ad. These ads are completely text-based.
Use Search ads when you want to reach potential customers, and your product or service has a good search volume (more than 1000 per month).
2 – Display Ads
Display ads are yet another common type of PPC. They appear all over the internet (across Google partner websites). These ads allow you to include photos and videos in your ad campaigns.
Use Display ads when you want to build brand awareness
3 – Social Ads
As the name suggests, these ads are run on social networks like Facebook, Instagram, YouTube, and LinkedIn. You can run ads on the platform of your choice, define the target audience, and what action do you want the user to take.
Use Social ads when you want to build brand awareness, increase sales, or generate leads. Also Read: 10 Proven Ways To Attract Visitors on your Website
4 – Remarketing Ads
Remarketing ads are a type of PPC that helps re-engage the audience. It allows you to target people who have already shown interest in your product or service. You can retarget your site visitors on Google, its partner websites and on social media.
Use Remarketing ads when you want to attract and convert already interested consumers.
5 – Google Shopping Ads
Google Shopping ads appear at the top and right side of the search results in the form of a carousel. They also appear under the “Shopping” tab in the search results. It allows users to see the image and price of the product before actually visiting the seller’s website.
Use Google Shopping ads if you want to promote your product or service for commercial search terms.
6 –Local Service Ads
It is yet another common type of ad used by local businesses. However, it is limited to plumbers, HVAC companies, locksmiths, electricians, and garage door companies. If your business falls under any of these categories, you can run local service ads.
Use Local Service ads if you are a local business and want to attract consumers looking for your services in your locality.
Conclusion
Running pay per click ads can help you reach potential customers, increase sales, and boost brand awareness. The right type of PPC for your business depends on what you want to achieve. If you are still confused about the best type of ad for your business, contact us. We are the best SEO company in India that has been handling paid ad campaigns for years now. Let us know your goals, and we will help you achieve them.