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With the increase in affordability and reliance on mobile devices, mobile marketing seems an obvious way to reach potential customers. According to Statista, more than 51% of web traffic comes from mobile devices alone, so that’s why there is a need for Mobile Friendly Website.
However, most marketers, especially in SEO companies in India, are making the mistake of treating mobile consumers as an extension of desktop users. Mobile is a different platform, and mobile marketing offers you to reach your potential customers in entirely different ways. But, before we dive into the details, let’s understand what mobile marketing is.
Mobile marketing is the process of creating campaigns specifically for the audience using handheld devices (like smartphone, tablet, or iPad) to promote your products and services. When done right, mobile marketing can help you reach potential customers with personalized, sensitive information so that they can get the details they want even if they are on the go.
Since July 1, 2019, Google has enabled mobile-first indexing for all the new websites. For older websites, Google will implement mobile-first indexing slowly. Mobile-first indexing means Google will use the mobile version of your website for indexing and ranking.
If you don’t have a Mobile Friendly Website, you will see a decrease in your organic rankings. At the same time, If you are using an AMP (accelerated mobile page), make sure it contains the same content as your desktop site to increase your chances of ranking higher.
All of which contribute to your SEO.
As mentioned above, more than half of the internet traffic comes from mobile devices. This means there is a high probability that most of your potential customers are using smartphones to find your products or services.
Here are some ways mobile marketing can be beneficial for your website:
79% of consumers report that their phone is the first thing they check in the morning, and they keep their phones near them throughout the day. Besides, an average mobile user spends more than 90 minutes a day on their phone. With mobile marketing, you can reach them anywhere, anytime, and increase the chances of conversion.
If you want to reach consumers instantly, say for a limited time offer, what medium would you choose? I prefer SMS marketing. According to research, 90% of text messages are read within three minutes. Besides, text messages have an open rate of 98%. This means you have a higher chance of getting your message across with mobile marketing.
In the last few years, there has been a surge in mobile commerce, especially after the digital India initiative. Another reason for the rise in mobile commerce is the ease of payment because of mobile wallets. Besides, 78% of mobile phone searches resulted in a purchase. With mobile marketing, you can increase your sales.
When compared to other marketing strategies, mobile marketing is extremely cost-effective. For instance, running an ad on TV is expensive than creating SMS campaigns. Besides, you will generate more ROI in the long run with mobile marketing.
Mobile marketing is no more optional. With more and more people using mobile phones, it has become an essential part of today’s marketing strategy.
If you are not sure about how to get started with mobile marketing, contact us now. SEO Services India is one of the leading SEO agencies in India. Our team of experts will help you get started and excel in mobile marketing.