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Security is a ranking signal that Google uses to rank a website. Google has started a mission to make HTTPS a standard security protocol to be followed by all sites. But what’s the difference between HTTP and HTTPS? How does it truly make a difference in your SEO?
HTTP is an acronym for HyperText transfer protocol. It is widely used to transmit and receive information through the internet.
HTTPS, on the other hand, is an acronym for Secure HyperText Transfer Protocol. It ensures the safety of the information on a website. It prevents hackers from gaining access to confidential information via the internet.
Previously, HTTPS was only necessary for websites that accept online payments or other confidential information about their customers. However, after Google started considering security as a ranking factor, it has become mandatory for every website to migrate from HTTP to HTTPS, irrespective of whether you accept payments or not.
1. Safer Sites
With the rise in the number of cyberattacks, protecting users’ information has become more than important. Implementing HTTPS implies that your customers’ data is sheltered. This increases the trust factor of your website.
2. Google Rankings
Google loves sites that implement HTTPS. As mentioned above, security is a ranking factor. As soon as you implement HTTPS, you’ll notice a slight improvement in your Google rankings.
3. Increased Security
HTTPS adds respectability to your site. It ensures people and Google that the data you have is safe and that it can’t be hacked easily.
4. More Referrer Data
Whenever traffic passes from a secure HTTPS website to a non-secure HTTP website, the referral data may get stripped off. When you have an HTTPS website, you will attain more secure and detailed information about your visitors.
One of the best ways to migrate from HTTP and HTTPS is by buying an SSL certificate. As soon as you install the SSL certificate on your website, your site will change from HTTP to HTTPS.
SEO Services India is the leading SEO service agency in India. From improving your SEO to maintaining your website’s position in the SERPs, we can certainly help you with your online journey.