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Building a website is aimed at providing information to potential users, but is it possible to enable genuine knowledge flows to the users without them knowing about you? This is where SEO-friendly content helps!
Search engine optimization is a package of techniques that enables you to reach a wider potential audience and connect your relevant content to their search query efficiently.
SEO-friendly content will improve the ranking of your website on google listings and therefore make it visible to the target audience. Google algorithms scrutinize the content on all websites related to the client search queries and then rank it in order.
This ranking is very crucial to generate traffic on your website since when your website ranks on top, more people will choose the top results and hence generate more footfall. However, this ranking does not gets into work on its own!
One needs to develop content that drives the search engine factors and satisfies its rules. Therefore it is important to know how to write SEO-friendly content to rank above your competitors.
Many people focus on making the content SEO-friendly so much that they ignore the importance of making the content user-friendly too! To solve this problem, the content should be focused on providing relevant information to users and also feed the ranking needs with respect to AI algorithms. There are several best practices to make your content SEO-friendly:
The very first and most important factor that affects your ranking is keywords. Keywords are related to search queries and specific words that a user might use. It involves knowing the right keyword that the user might want to associate with the information they are searching for and then using those keywords optimally in the content.
However, people tend to stuff the content with a loaded keyword density whereas the right way is to use them gradually into the content length at certain intervals. It is also important to choose keywords that suit your content correctly and makes sense with the content idea.
Content structure is a way to break the topic into parts and sub-parts. Knowing the depth of details of a topic can only make you knowledgeable about how to structure the content and divide it into relevant parts.
To write SEO-friendly content, it is very useful to write content with great design. By design we mean, using written information under the right subheadings or headings. This will make your content look easier and simpler to understand and locate by the search engine. Read More: What is Google Page Experience, & Why Does it Matter in Ranking?
Now as the title is the first and most important visible component of your content to the user as well as the search engine. Making a title that fits the topic with utmost relativity and is attractive in terms of user psychology is very important.
Make sure you use the right words that clearly specify the crux of the content ahead of the title. If the title is not efficient and attractive, at the same time, it may lead to a lower ranking for your website. It is advised to keep the title within the limit of 60 characters and not exceeding.
Once you structure your blog, you need to structure your paragraphs as well. This means using the information in order of its context and longevity. Related parts should be clubbed together and thus forming separate paras for clubbing relevant insights together.
However, again the length of paragraphs or content is not what drives the traffic solely, but the quality is a major factor. Paragraphs should be small, and specifically aimed at focused topics.
To write SEO-friendly content, it is necessary to build attractive and self-explanatory headings for content aligned in paragraphs. Headings are just like titles for different parts of the same content.
Building effective headings need you to incorporate keywords, as well as clearly define the content ahead crisply and shortly. Headings should not be repetitive otherwise the algorithms will rule out the rankings. Each heading should signify a relevant connection with the broad topic.
A meta description is that part of your content that shows below the title on the search query page. According to a Professional Seo Agency, the meta description is a short, crisp summary of the content that ranges up to a maximum of 160 characters.
Therefore it has to be to the point and a perfect representative of the broader concept discussed in the content. It s good to incorporate the most relevant keyword in the meta description. Meta description helps search engines to locate your content and rank it for the client query.
Writing SEO-friendly content can make your efforts worth it and increase your site traffic drastically by improving its ranking visibility.
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If you’re running for business online then you must maintain a good ranking in Google searches. If your business has maintained a good level ranking in Google Search then your web page will be presented in the most prior list. For running a successful online business, the business owner must require work on some SEO strategies so that their web page will be easily shown at the top of the search list.
In this discussion, we’re going to examine some highly effective SEO Strategies for 2022 which are helpful to maintaining Top Rankings in Google search. So, without wasting any time let’s get to work.
Google always wants to serve the best to its users. That’s why Google prefers to show high-quality content at the top list. So, if you want to maintain good rankings in google searches then the most common thing which you have to assure is the level of quality content that you’re providing.
Image optimization is one of the best things which boost the internet search ranking of your business. Image optimization enhances the view quality of your content. You have to optimize your webpage image so that it can easily get optimized when opened on different devices.
Ethical-Link building is one of the oldest but still relevant techniques which helps to improve the search ranking of the web page. You can take the help of backlinks to improve SEO, Guests posts, and various other instruments which enhance your google search ranking.
Suppose you’re a user and you visit a website. Assume what things you’re required to do when you visit a website. The management of this type of structure which is fully optimized is called the enhancement of User experience.
For increasing keyword ranking you have to target highly ranked keywords. Moreover, these types of keywords have high search results on Google. Hence, when you target these types of keywords then you’ll experience a heavy level up in the organic traffic to your website.
We’re SEO Services India and we’re one of the best Seo Companies in India for improving the SEO rankings of your site. We’re working with some high professional officials who attain high-level expertise in SEO rankings. So, Visit the SEO services official’s website and get your SEO ranking enhanced.
Also read: Top 7 Google Ranking Factors for Getting 1st Page Rank in Search
Also read: 7 Major Hosting Factors That Can Affect Your Websites SEO
Google has launched a new tool within the Google Search Console known as “removals” tool. This tool does three things:
1. It allows you to hide URLs temporarily from showing in the Google search.
2. It displays which of your content is not on Google because it is outdated.
3. It shows you which of the URLs are filtered by Google’s SafeSearch adult filter.
In order to access the new “removal” tool, open Google Search Console, and then click on “Removals” under the “Index” menu.
Or, you can click on this link (https://search.google.com/search-console/removals) to access the tool.
Let’s have a look at the features of this tool in-depth.
1. Remove URLs Temporarily
It allows you to hide your URLs from appearing on the Google search results for around six months. However, if you want to remove the page permanently, you’ll need to block the URL using a 404 or robots.txt. In this, Google gives you two options:
• Hide URLs from Google SERPs for six months and clear the cached copy of the page.
• Clear cache URL that wipes out the page description snippet in search results until the page is crawled again.
2. Outdated Content
Most SEO companies in India consider this as an excellent thing for webmasters. It provides information on removal requests made through public Remove Outdated Content tool, that can be used by anyone (not just site owners) to update the search results showing information no longer present on a page. You can see a history of all requests made to update or remove the outdated content on your site in the last six months.
3. SafeSearch Filtering
This section displays the pages that are marked as adult content. Most often, Google blocks these kinds of content. Users can report specific URLs as adult-only, and Google then reviews the pages. If Google feels that the content should be filtered, then the URL is tagged as adult content. Previously, it was hard to identify the pages that were blocked as it was being labeled as adult content. So this would help communicate that.
The change of address feature was available in the old Google Search Console interface. However, when Google shut down the old interface, this feature was also eliminated. Fortunately, Google reintroduced this feature.
This tool is a way to tell Google that you are moving your site to a new address. For example, if you are moving from www.example.com to www.example2.com. You can use the Change of Address tool to inform Google when you move your website from one domain to another. This tells Google about the change and helps redirect old site visitors to your new website.
Open Google Search Console and go to settings. You’ll see the option to change the address.
The first step to using the change of address tool is setting up 301 redirects from your old site to the new one. This will help you bring visitors who are entering your old URL.
Once you have completed the first step, you can enter the new URL and update the same on the Google Search Console.
If you don’t inform Google when migrating from one domain to another, you will likely lose a lot of traffic. Google will show your old URL on the results page, and you’ll have to start your SEO from scratch.
When you tell Google about changing the domain, Google will redirect your visitors to your new site. Additionally, it will show your unique URL in the search engine results page.
Note: It might take up to 180 days to complete the moving process after you have initiated the request in Google Search Console.
Both the “removal” tool and the “change of address” tool are the fundamental tools used by SEOs and webmasters to indicate changes on their site to Google. This will prevent you from getting penalized by Google.
SEO Services India is the best SEO company in India. If you’re new to digital marketing or are looking for some help in the same, our experts can assist you. All you need to do is tell us your requirements, and we will make a custom plan for your business.
Security is a ranking signal that Google uses to rank a website. Google has started a mission to make HTTPS a standard security protocol to be followed by all sites. But what’s the difference between HTTP and HTTPS? How does it truly make a difference in your SEO?
HTTP is an acronym for HyperText transfer protocol. It is widely used to transmit and receive information through the internet.
HTTPS, on the other hand, is an acronym for Secure HyperText Transfer Protocol. It ensures the safety of the information on a website. It prevents hackers from gaining access to confidential information via the internet.
Previously, HTTPS was only necessary for websites that accept online payments or other confidential information about their customers. However, after Google started considering security as a ranking factor, it has become mandatory for every website to migrate from HTTP to HTTPS, irrespective of whether you accept payments or not.
1. Safer Sites
With the rise in the number of cyberattacks, protecting users’ information has become more than important. Implementing HTTPS implies that your customers’ data is sheltered. This increases the trust factor of your website.
2. Google Rankings
Google loves sites that implement HTTPS. As mentioned above, security is a ranking factor. As soon as you implement HTTPS, you’ll notice a slight improvement in your Google rankings.
3. Increased Security
HTTPS adds respectability to your site. It ensures people and Google that the data you have is safe and that it can’t be hacked easily.
4. More Referrer Data
Whenever traffic passes from a secure HTTPS website to a non-secure HTTP website, the referral data may get stripped off. When you have an HTTPS website, you will attain more secure and detailed information about your visitors.
One of the best ways to migrate from HTTP and HTTPS is by buying an SSL certificate. As soon as you install the SSL certificate on your website, your site will change from HTTP to HTTPS.
SEO Services India is the leading SEO service agency in India. From improving your SEO to maintaining your website’s position in the SERPs, we can certainly help you with your online journey.
Google releases updates several times a year but never pre-announces about it. However, this time it was different. For the first time, Google pre-announced its core algorithm update on Twitter. Google started to roll-out the update on June 3 and it took 5 days to completely roll-out the update.
As soon as the update was rolled out, a few sites noticed a huge (50%) drop in their organic traffic. They also observed an additional 90% drop in their Google discover traffic.
Sites with a good reputation such as e-commerce sites noticed improvements in their organic traffic whereas news and health sites observed around a 50% drop in their Google search traffic.
There aren’t any particular factors that affected a website’s traffic but, we observed a few things that negatively affected a website such as content quality and low-quality backlinks.
Sites with low-quality content saw their traffic declining after the update and those websites faced a lot of troubles in getting higher rank in SERPs.
Google’s John Mueller said there’s no specific thing that you can do to get the results or increase organic traffic. He also added that webmasters must focus on creating high-quality content instead of trying to fix other issues.
Focus on how users evolve and try to create high-quality content that answers your users’ questions. Create strategies to boost your E-A-T (Expertise, Authority, and Trustworthiness). There are several companies providing SEO services in Delhi and can help you increase your E-A-T score.
Though there’s nothing much you can do if your site is negatively affected by Google’s core update, you can still take steps to not get affected by Google’s upcoming updates. These steps include creating high-quality content and improving user experience.
Additionally, you can also hire a top SEO company in India, SEO Services India to help you increase your organic traffic. Apart from helping you with all the Google updates, they will also help you in improving your brand awareness.