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Google has launched a new tool within the Google Search Console known as “removals” tool. This tool does three things:
1. It allows you to hide URLs temporarily from showing in the Google search.
2. It displays which of your content is not on Google because it is outdated.
3. It shows you which of the URLs are filtered by Google’s SafeSearch adult filter.
In order to access the new “removal” tool, open Google Search Console, and then click on “Removals” under the “Index” menu.
Or, you can click on this link (https://search.google.com/search-console/removals) to access the tool.
Let’s have a look at the features of this tool in-depth.
1. Remove URLs Temporarily
It allows you to hide your URLs from appearing on the Google search results for around six months. However, if you want to remove the page permanently, you’ll need to block the URL using a 404 or robots.txt. In this, Google gives you two options:
• Hide URLs from Google SERPs for six months and clear the cached copy of the page.
• Clear cache URL that wipes out the page description snippet in search results until the page is crawled again.
2. Outdated Content
Most SEO companies in India consider this as an excellent thing for webmasters. It provides information on removal requests made through public Remove Outdated Content tool, that can be used by anyone (not just site owners) to update the search results showing information no longer present on a page. You can see a history of all requests made to update or remove the outdated content on your site in the last six months.
3. SafeSearch Filtering
This section displays the pages that are marked as adult content. Most often, Google blocks these kinds of content. Users can report specific URLs as adult-only, and Google then reviews the pages. If Google feels that the content should be filtered, then the URL is tagged as adult content. Previously, it was hard to identify the pages that were blocked as it was being labeled as adult content. So this would help communicate that.
The change of address feature was available in the old Google Search Console interface. However, when Google shut down the old interface, this feature was also eliminated. Fortunately, Google reintroduced this feature.
This tool is a way to tell Google that you are moving your site to a new address. For example, if you are moving from www.example.com to www.example2.com. You can use the Change of Address tool to inform Google when you move your website from one domain to another. This tells Google about the change and helps redirect old site visitors to your new website.
Open Google Search Console and go to settings. You’ll see the option to change the address.
The first step to using the change of address tool is setting up 301 redirects from your old site to the new one. This will help you bring visitors who are entering your old URL.
Once you have completed the first step, you can enter the new URL and update the same on the Google Search Console.
If you don’t inform Google when migrating from one domain to another, you will likely lose a lot of traffic. Google will show your old URL on the results page, and you’ll have to start your SEO from scratch.
When you tell Google about changing the domain, Google will redirect your visitors to your new site. Additionally, it will show your unique URL in the search engine results page.
Note: It might take up to 180 days to complete the moving process after you have initiated the request in Google Search Console.
Both the “removal” tool and the “change of address” tool are the fundamental tools used by SEOs and webmasters to indicate changes on their site to Google. This will prevent you from getting penalized by Google.
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Yet again, Google launched its new rocket of update that brings the Change of Address tool, previously seen in the older version of Search Console, back in the game. This feature may change the working patterns of any SEO company in India by a significant margin.
When the complete package of insights and growth rate of your website is offered to you for free. It is only sensible to make the best of it. The next time you log in to Google Search Console with the intention of improving your website’s SEO, you’d know better than just accepting what’s visible.
The free solution for understanding your website’s performance on the search engine, google search console. It primarily helps you view your website’s visibility from the search engine’s (Google) perspective.
Transitioning from the name of Google Webmaster Tools, it has risen to fame due to its all-encompassing potential, among entrepreneurs, content marketers, SEO services India, site administrators, and web developers.
A cherry you cannot eat is as good as no cherry; similarly, the understanding of every new update is essential for increasing the traffic to your website.
Recently, Google tweeted enthusiastically about the addition of a new tool named Change of Address. This fresh interface will ensure a smooth transition from your old domain to the new one.
So basically, Google has risen a level up in its game by aiding your process of domain or subdomain change. With this tool, you can manually alert Google about the change in your domain name. The search result data stored in your old site will be transferred, in no time, to the new one.
By now you might’ve opened the Search Console in a new tab and tried to locate this interface. The tool lies hidden away from the homepage, under the Settings of Google Search Console.
Now that you’ve located it, let’s understand better how this feature will help you in the long run.
Many entrepreneurs and marketers have had serious problems in maintaining the organic traffic on their new website just as they had with the previous one.
The change might be as minimum as changing from xyz.com to xyz.edu but the positioning of the website on Google drops down significantly for the search results.
Thanks to the change of address tool, your ranking will remain the same even after a change in domain or subdomain name.
Every best SEO company in India is working around the clock to stay updated with the changes in the Search Console, as even one minor change can factor the significant drop in your website’s organic traffic.