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Google has recently announced an all-new algorithm known as “helpful content update” or google HCU update. It is true, AI is powerful, and now even better by focusing more on user experience with HCU.
While there are hundreds of websites listed on google, all of them focus on reaching the top list rather than being informational for consumers!
However, the google HCU update will lead to more focused content for consumers rather than just a meal for search engine rankings.
Google’s update announcement will probably change the whole of the SEO techniques that websites follow to reach search engine traffic. Google HCU update enables users to see original content, that is a result of human efforts and curated for providing authentic information sources.
The update will undoubtedly rank websites on the basis of originality and informational efficiency aligned to the purpose of the content. Previously the content ranking was done by considering factors like keywords, search taps, length of content, and how the content is curated. However, from now on, the ranking will be done via the system of google HCU update.
The new algorithm is loaded with a much more stringent set of rules to judge the usefulness of a website in terms of the relevancy of content! Therefore content that provides just search engine-friendly optimization is not all that you need to do for being visible on google.
Rigorously analyzing the content, its originality, and authenticity, the google HCU update will bring about an assortment of structural changes in blog creations, one such could be focused on relevant and user-friendly content. Moreover, taking help from any good SEO company is also a prominent option if you face any fall in SERPs.
Building a website is aimed at providing information to potential users, but is it possible to enable genuine knowledge flows to the users without them knowing about you? This is where SEO-friendly content helps!
Search engine optimization is a package of techniques that enables you to reach a wider potential audience and connect your relevant content to their search query efficiently.
SEO-friendly content will improve the ranking of your website on google listings and therefore make it visible to the target audience. Google algorithms scrutinize the content on all websites related to the client search queries and then rank it in order.
This ranking is very crucial to generate traffic on your website since when your website ranks on top, more people will choose the top results and hence generate more footfall. However, this ranking does not gets into work on its own!
One needs to develop content that drives the search engine factors and satisfies its rules. Therefore it is important to know how to write SEO-friendly content to rank above your competitors.
Many people focus on making the content SEO-friendly so much that they ignore the importance of making the content user-friendly too! To solve this problem, the content should be focused on providing relevant information to users and also feed the ranking needs with respect to AI algorithms. There are several best practices to make your content SEO-friendly:
The very first and most important factor that affects your ranking is keywords. Keywords are related to search queries and specific words that a user might use. It involves knowing the right keyword that the user might want to associate with the information they are searching for and then using those keywords optimally in the content.
However, people tend to stuff the content with a loaded keyword density whereas the right way is to use them gradually into the content length at certain intervals. It is also important to choose keywords that suit your content correctly and makes sense with the content idea.
Content structure is a way to break the topic into parts and sub-parts. Knowing the depth of details of a topic can only make you knowledgeable about how to structure the content and divide it into relevant parts.
To write SEO-friendly content, it is very useful to write content with great design. By design we mean, using written information under the right subheadings or headings. This will make your content look easier and simpler to understand and locate by the search engine. Read More: What is Google Page Experience, & Why Does it Matter in Ranking?
Now as the title is the first and most important visible component of your content to the user as well as the search engine. Making a title that fits the topic with utmost relativity and is attractive in terms of user psychology is very important.
Make sure you use the right words that clearly specify the crux of the content ahead of the title. If the title is not efficient and attractive, at the same time, it may lead to a lower ranking for your website. It is advised to keep the title within the limit of 60 characters and not exceeding.
Once you structure your blog, you need to structure your paragraphs as well. This means using the information in order of its context and longevity. Related parts should be clubbed together and thus forming separate paras for clubbing relevant insights together.
However, again the length of paragraphs or content is not what drives the traffic solely, but the quality is a major factor. Paragraphs should be small, and specifically aimed at focused topics.
To write SEO-friendly content, it is necessary to build attractive and self-explanatory headings for content aligned in paragraphs. Headings are just like titles for different parts of the same content.
Building effective headings need you to incorporate keywords, as well as clearly define the content ahead crisply and shortly. Headings should not be repetitive otherwise the algorithms will rule out the rankings. Each heading should signify a relevant connection with the broad topic.
A meta description is that part of your content that shows below the title on the search query page. According to a Professional Seo Agency, the meta description is a short, crisp summary of the content that ranges up to a maximum of 160 characters.
Therefore it has to be to the point and a perfect representative of the broader concept discussed in the content. It s good to incorporate the most relevant keyword in the meta description. Meta description helps search engines to locate your content and rank it for the client query.
Writing SEO-friendly content can make your efforts worth it and increase your site traffic drastically by improving its ranking visibility.
You May Also Like: Is Your Website Ready According to the New Page Experience Update?
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Page experience is a set of signals that measures how the users perceive the experience of interacting with a web page beyond its pure information. Google page experience provides the summary of the user experience of your website to your website.
Google evaluates your page experience metrics and uses them for ranking your website in the search engine.
That is why it is important to update your website according to the page experience. Seo changes very rapidly. There are new updates every day and it’s quite hard to match up with the changes each and every day that is why it is advisable to join hands with a professional SEO services India company.
Google accesses each of the signals and gives a website an overall page experience score. These are each the signals that are required to achieve a good page experience score.
Yes, the google core vitals is included in the new age experienced update of 2021. Let’s just not be confused with a core update. The core update includes wider changes to the Google algorithm for SEO whereas on the other hand is simply the page experience update is the inclusion of ranking signals and doesn’t change the google algorithm.`
Updates are generally misunderstood by people. Most of us didn’t even realize what updates are for. Your website should always be updated to the newest version.
A complete 360-degree digital marketing company can help you in improving your website page user experience. A professional SEO company in Delhi will guide you to the right path and ensure that your website is ready according to the new page experience update so that your website ranks top in the search engine and maximize your profit.
SEO Service India is a 360- degree digital marketing agency that can full fill all your online marketing and promotion needs. Being one of the best SEO companies in Delhi NCR, we provoke exceptional SEO services for companies and individual business owners. We are best in proffering in top-notch SEO service which delivers the result you exactly wish for.
With the increasing penetration of mobile phones and the internet worldwide, humans are becoming more tech-savvy. From ordering food and groceries to booking a ticket for their next trip, people prefer online platforms for everything these days.
This shift has also given a boost to online businesses. Today in this article, we will focus on practical SEO tips for online travel websites to rank on 1st Page.
If you also own an online travel business, this will be super helpful for you. Let’s scroll down to know more about SEO for travel industry.
Well! Consider yourself as a customer. Now imagine if you want to travel, what will you do first? A Google search for places. For example, if you’re traveling to Goa, you might search for top places to visit in Goa or top tourist destinations in Goa.
These preferences of consumers work as a keyword for the online business. If you’re doing SEO for travel industry, you must know about people’s keywords and phrases while finding related content.
All you need is to do good research, keep an eye on popular keywords or keyphrases and optimize your website content accordingly.
Local SEO refers to geo-targeted optimization. It mainly helps in reaching out to the local people around. For example, if you run your travel agency in Delhi, you can use- “top travel agency in Delhi” or “travel agency in Delhi” as your keyword. Also read: How does local SEO work for small businesses?
Here’s another critical way to help you rank the on 1st SERPs. Though the homepage is essential for all online businesses, it is even crucial for travel companies to woo their visitors by showing pleasing pictures of the locations.
The more good photos you’ll upload, the more your visitor will be motivated to make a purchase decision. This whole process is called homepage SEO. It may include pictures of your properties, destinations; happy people vacationed at your goals, etc.
You have to keep updating your content regularly. You will have to make necessary updates in your blog post with time, as well as if your post is not getting ranked, you will have to update it after finding out all its shortcomings. Also read: How to Grow Organic Traffic to Your Website?
Also, make sure that your website is also updated. For example, if you have posted about a particular destination, make sure you update the pictures, travel experiences from new customers, new activities happening at the destinations, etc.
You publish the updated post with the new date, making your content fresh to Google. Also read: Three Things You Can Do Right Now To Improve SEO
There are two things in a website: text content and multimedia such as images, screenshots, and videos. Text content is most important, but if you use multimedia in your travel website, hence, you will get maximum benefits from SEO for the travel industry.
With relevant colorful multimedia, your website becomes more engaging, and you become a step closer to ranking on top. SEO Services India is a leading SEO Company in India. It is a one-stop destination for all your SEO needs for your travel website.
Are you running a firm and want to be established in this competitive world? Have you ever heard of the Google Page Experience? If not, then you are traveling on the wrong path.
Moreover, SEO (search engine optimization) is the ideal strategy to support your company and so give priority. Or else, you will stay behind, and your competitors will reach the new height. If you do not have enough experience and knowledge in this aspect, get the professional SEO Service in India.
Here, Google’s page experience indicates the set of signals measuring how users identify the experience of interacting with the webpage beyond its information value.
It is Google’s latest attempt to boost the search results for the users. In general, Google wishes to reward the sites, which provide a top-quality user experience. On the flip side, the sites with poor UX designs are de-ranking and downplaying.
Recently, the Google search algorithm is updating to include new page experience metrics as the ranking signals for websites. Page experience incorporates the Core Web Vitals that measure the site’s ability to render users a fantastic browsing experience.
The visual stability, responsiveness, and loading speed are optimal across mobile and desktop. Are you thinking about what the latest updation indicates? It means your website should optimize technically to support the best user experience to obtain a higher ranking for your keywords.
Page experience is the newer search ranking factor. It calculates the quality of the site page’s user experience. It includes the factors such as the page’s mobile friendliness, page loading speed over slow/bad internet connection, and how the page content renders in the browser.
If the site satisfies the users via an exceptional page experience, it will reward the search results.
Google always elevates the best-performing websites as the site obtains more trust from the users in the search result quality. In addition, many sites are competing to render superior quality content optimized for search. So, Google has to rank the pages with the help of differentiators beyond the content on the page.
Google’s algorithm and Latest SEO Update focus more on improving unique and top-quality content demonstrating trustworthiness, expertise, and authoritativeness.
If your site earns these things, then the credibility and authority are increased. As a result, your page rank will improve a lot. However, even though page experience is significant, Google still considers many factors to rank pages.
While handling the business core operations, it is challenging to focus on the website design and ranking factor. However, when you get help from the Best SEO Company in India, they take care of all the aspects and make your site rank at the top.
Read more: Top 7 Google Ranking Factors for Getting 1st Page Rank in Search
Read more: Three Things You Can Do Right Now To Improve SEO