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Google has recently announced an all-new algorithm known as “helpful content update” or google HCU update. It is true, AI is powerful, and now even better by focusing more on user experience with HCU.
While there are hundreds of websites listed on google, all of them focus on reaching the top list rather than being informational for consumers!
However, the google HCU update will lead to more focused content for consumers rather than just a meal for search engine rankings.
Google’s update announcement will probably change the whole of the SEO techniques that websites follow to reach search engine traffic. Google HCU update enables users to see original content, that is a result of human efforts and curated for providing authentic information sources.
The update will undoubtedly rank websites on the basis of originality and informational efficiency aligned to the purpose of the content. Previously the content ranking was done by considering factors like keywords, search taps, length of content, and how the content is curated. However, from now on, the ranking will be done via the system of google HCU update.
The new algorithm is loaded with a much more stringent set of rules to judge the usefulness of a website in terms of the relevancy of content! Therefore content that provides just search engine-friendly optimization is not all that you need to do for being visible on google.
Rigorously analyzing the content, its originality, and authenticity, the google HCU update will bring about an assortment of structural changes in blog creations, one such could be focused on relevant and user-friendly content. Moreover, taking help from any good SEO company is also a prominent option if you face any fall in SERPs.
Based on recent research, there are more than 63,000 search queries every second, which is 5.6 billion searches per day. Only total Google searchers click on the results from the second page. Website on the top ranking in Google’s organic search result gets an average CTR of 31.7%.
To reach the front page of the SERP, choosing SEO services in India is a perfect option. Search Engine Optimization is the best way for attracting customers to your business website. SEO Services successfully carved a niche in the digital marketing sector.
About 50% of searches are based on zero-click searches. Half of the Google searches are based on without any click. Google business listings are based on contact information, related questions, Featured Snippets, and more. Perhaps, Making appropriate keyword research is quite important.
Google announced 3 new metrics In May 2020 such as Core Web Vitals. It is effective for measuring the user experience based on Interactivity, Loading, and Visual Stability. Using Core Web Vitals, it is easier to analyze Google’s ranking factors.
Google’s BERT is one of the perfect ways to understand searches. Bidirectional Encoder Representations from Transformers or BERT algorithm mainly uses machine learning. The leading Seo Company in India offers you services with the use of these advanced tools.
Google wants authentic content suitable for the business in branding. By choosing the leading best SEO company in India, experts are ready to provide you with suitable services. Posting unique content such as customer testimonials, case studies, company milestones, experiments, and many more adds value to the brand voice.
About 27% of the global population has been using Voice Search on their mobile phones. Implementing the Voice search technology in your website adds more options for the visitors to gain better stable access. These also help to gain higher SEO Trends in 2021.
Artificial intelligence or AI has been changing the SEO trends along with marketing strategy. Google utilizes the AI to easily provide instant searchers with results. Availing of the best SEO services in Delhi would be a suitable option for creating favorable strategies.
Optimizing the video content for the search engine mainly provides you with a suitable option. Starting to optimize the video with the SEO standard would be a suitable option for extensively saving more time. Providing a user-friendly description for a video is quite important.
Read More: Top 10 Video Marketing Strategies
SEO with Mobile-friendliness creates a major factor in the search engine. The majority of web users access websites from their mobile devices. Availing the affordable SEO company in India helps you to align your SEO strategies for the mobile-first segment.
The Featured snippets gained major prominence on Google. The main reason is that the snippets show a chunk of information.
Proper Analytics and reporting of the website let to have greater insight into the behavior of the audience. It is convenient to create targeted messages, and campaigns as well as serve the audience. Analytics helps to check
These are the 10 SEO Trends that drive more traffic and continue driving relevant traffic for your website in 2021. Remain ahead in rankings by adding data and analytics with SEO Trends in 2021.
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Google’s search algorithm has undergone seismic shifts in the past three years. Particularly for YMYL websites, such as medical, financial, or legal content, the core update has caused massive spikes and tanks in traffic.
If you have noticed sudden changes in your website’s traffic, then chances are you were too affected by the Google Core Update. You can either hire an SEO Services in Delhi or do it on your own.
1. Leverage Real Expertise
Google loves content created by experts. That’s why it is crucial to add author bios in your website. Make sure to create a dedicated biography page for each of the authors on your site. Another way to leverage real expertise is by including the name of the author on each blog you publish. This enhances your authority and therefore prevents you from being affected (negatively) from Google Core Update.
2. Minimize Aggressive Ads
We know ads are a great way to make money, but adding too many ads on your website can do more harm than good. The page layout algorithm, which was launched in 2012, is still in effect. So if there are too many ads on your site above the fold or an otherwise distracting ad implementation, you’re more likely to get affected by Google Core Update.
3. Add Trust Signals
One of the best ways to improve the E-A-T score is by adding trust signals to your site. These signals include reviews, awards and recognition, certifications, and other information that make people trust your brand. These not only ensures your visitors that you are doing something you know, but it also helps boost the credibility of your site.
4. Improve Content Quality
If there’s one thing I learned from the Google Core Updates, then it’s that the content quality matters a lot – particularly for YMYL content. The content you publish must be well-researched, unbiased, contain citations from trusted publications, and mustn’t contain too many grammatical errors. Make sure to structure your content using different headings and subheadings to improve readability. Other things that matter in content quality, include:
Recovering from Google Core Update ain’t tough, given that you upload high-quality content, leverage expertise, and minimize aggressive ads. If you’re still unable to recover from the update, contact SEO Services India.
Our team of dedicated SEO professionals will help you understand the effects of the update on your website and recover from it. What makes us the best SEO Services in India is that we will even prepare you for the upcoming updates.
Google releases updates several times a year but never pre-announces about it. However, this time it was different. For the first time, Google pre-announced its core algorithm update on Twitter. Google started to roll-out the update on June 3 and it took 5 days to completely roll-out the update.
As soon as the update was rolled out, a few sites noticed a huge (50%) drop in their organic traffic. They also observed an additional 90% drop in their Google discover traffic.
Sites with a good reputation such as e-commerce sites noticed improvements in their organic traffic whereas news and health sites observed around a 50% drop in their Google search traffic.
There aren’t any particular factors that affected a website’s traffic but, we observed a few things that negatively affected a website such as content quality and low-quality backlinks.
Sites with low-quality content saw their traffic declining after the update and those websites faced a lot of troubles in getting higher rank in SERPs.
Google’s John Mueller said there’s no specific thing that you can do to get the results or increase organic traffic. He also added that webmasters must focus on creating high-quality content instead of trying to fix other issues.
Focus on how users evolve and try to create high-quality content that answers your users’ questions. Create strategies to boost your E-A-T (Expertise, Authority, and Trustworthiness). There are several companies providing SEO services in Delhi and can help you increase your E-A-T score.
Though there’s nothing much you can do if your site is negatively affected by Google’s core update, you can still take steps to not get affected by Google’s upcoming updates. These steps include creating high-quality content and improving user experience.
Additionally, you can also hire a top SEO company in India, SEO Services India to help you increase your organic traffic. Apart from helping you with all the Google updates, they will also help you in improving your brand awareness.