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Google releases updates several times a year but never pre-announces about it. However, this time it was different. For the first time, Google pre-announced its core algorithm update on Twitter. Google started to roll-out the update on June 3 and it took 5 days to completely roll-out the update.
As soon as the update was rolled out, a few sites noticed a huge (50%) drop in their organic traffic. They also observed an additional 90% drop in their Google discover traffic.
Sites with a good reputation such as e-commerce sites noticed improvements in their organic traffic whereas news and health sites observed around a 50% drop in their Google search traffic.
There aren’t any particular factors that affected a website’s traffic but, we observed a few things that negatively affected a website such as content quality and low-quality backlinks.
Sites with low-quality content saw their traffic declining after the update and those websites faced a lot of troubles in getting higher rank in SERPs.
Google’s John Mueller said there’s no specific thing that you can do to get the results or increase organic traffic. He also added that webmasters must focus on creating high-quality content instead of trying to fix other issues.
Focus on how users evolve and try to create high-quality content that answers your users’ questions. Create strategies to boost your E-A-T (Expertise, Authority, and Trustworthiness). There are several companies providing SEO services in Delhi and can help you increase your E-A-T score.
Though there’s nothing much you can do if your site is negatively affected by Google’s core update, you can still take steps to not get affected by Google’s upcoming updates. These steps include creating high-quality content and improving user experience.
Additionally, you can also hire a top SEO company in India, SEO Services India to help you increase your organic traffic. Apart from helping you with all the Google updates, they will also help you in improving your brand awareness.