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Google has recently announced an all-new algorithm known as “helpful content update” or google HCU update. It is true, AI is powerful, and now even better by focusing more on user experience with HCU.
While there are hundreds of websites listed on google, all of them focus on reaching the top list rather than being informational for consumers!
However, the google HCU update will lead to more focused content for consumers rather than just a meal for search engine rankings.
Google’s update announcement will probably change the whole of the SEO techniques that websites follow to reach search engine traffic. Google HCU update enables users to see original content, that is a result of human efforts and curated for providing authentic information sources.
The update will undoubtedly rank websites on the basis of originality and informational efficiency aligned to the purpose of the content. Previously the content ranking was done by considering factors like keywords, search taps, length of content, and how the content is curated. However, from now on, the ranking will be done via the system of google HCU update.
The new algorithm is loaded with a much more stringent set of rules to judge the usefulness of a website in terms of the relevancy of content! Therefore content that provides just search engine-friendly optimization is not all that you need to do for being visible on google.
Rigorously analyzing the content, its originality, and authenticity, the google HCU update will bring about an assortment of structural changes in blog creations, one such could be focused on relevant and user-friendly content. Moreover, taking help from any good SEO company is also a prominent option if you face any fall in SERPs.
Building a website is aimed at providing information to potential users, but is it possible to enable genuine knowledge flows to the users without them knowing about you? This is where SEO-friendly content helps!
Search engine optimization is a package of techniques that enables you to reach a wider potential audience and connect your relevant content to their search query efficiently.
SEO-friendly content will improve the ranking of your website on google listings and therefore make it visible to the target audience. Google algorithms scrutinize the content on all websites related to the client search queries and then rank it in order.
This ranking is very crucial to generate traffic on your website since when your website ranks on top, more people will choose the top results and hence generate more footfall. However, this ranking does not gets into work on its own!
One needs to develop content that drives the search engine factors and satisfies its rules. Therefore it is important to know how to write SEO-friendly content to rank above your competitors.
Many people focus on making the content SEO-friendly so much that they ignore the importance of making the content user-friendly too! To solve this problem, the content should be focused on providing relevant information to users and also feed the ranking needs with respect to AI algorithms. There are several best practices to make your content SEO-friendly:
The very first and most important factor that affects your ranking is keywords. Keywords are related to search queries and specific words that a user might use. It involves knowing the right keyword that the user might want to associate with the information they are searching for and then using those keywords optimally in the content.
However, people tend to stuff the content with a loaded keyword density whereas the right way is to use them gradually into the content length at certain intervals. It is also important to choose keywords that suit your content correctly and makes sense with the content idea.
Content structure is a way to break the topic into parts and sub-parts. Knowing the depth of details of a topic can only make you knowledgeable about how to structure the content and divide it into relevant parts.
To write SEO-friendly content, it is very useful to write content with great design. By design we mean, using written information under the right subheadings or headings. This will make your content look easier and simpler to understand and locate by the search engine. Read More: What is Google Page Experience, & Why Does it Matter in Ranking?
Now as the title is the first and most important visible component of your content to the user as well as the search engine. Making a title that fits the topic with utmost relativity and is attractive in terms of user psychology is very important.
Make sure you use the right words that clearly specify the crux of the content ahead of the title. If the title is not efficient and attractive, at the same time, it may lead to a lower ranking for your website. It is advised to keep the title within the limit of 60 characters and not exceeding.
Once you structure your blog, you need to structure your paragraphs as well. This means using the information in order of its context and longevity. Related parts should be clubbed together and thus forming separate paras for clubbing relevant insights together.
However, again the length of paragraphs or content is not what drives the traffic solely, but the quality is a major factor. Paragraphs should be small, and specifically aimed at focused topics.
To write SEO-friendly content, it is necessary to build attractive and self-explanatory headings for content aligned in paragraphs. Headings are just like titles for different parts of the same content.
Building effective headings need you to incorporate keywords, as well as clearly define the content ahead crisply and shortly. Headings should not be repetitive otherwise the algorithms will rule out the rankings. Each heading should signify a relevant connection with the broad topic.
A meta description is that part of your content that shows below the title on the search query page. According to a Professional Seo Agency, the meta description is a short, crisp summary of the content that ranges up to a maximum of 160 characters.
Therefore it has to be to the point and a perfect representative of the broader concept discussed in the content. It s good to incorporate the most relevant keyword in the meta description. Meta description helps search engines to locate your content and rank it for the client query.
Writing SEO-friendly content can make your efforts worth it and increase your site traffic drastically by improving its ranking visibility.
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If you’re running for business online then you must maintain a good ranking in Google searches. If your business has maintained a good level ranking in Google Search then your web page will be presented in the most prior list. For running a successful online business, the business owner must require work on some SEO strategies so that their web page will be easily shown at the top of the search list.
In this discussion, we’re going to examine some highly effective SEO Strategies for 2022 which are helpful to maintaining Top Rankings in Google search. So, without wasting any time let’s get to work.
Google always wants to serve the best to its users. That’s why Google prefers to show high-quality content at the top list. So, if you want to maintain good rankings in google searches then the most common thing which you have to assure is the level of quality content that you’re providing.
Image optimization is one of the best things which boost the internet search ranking of your business. Image optimization enhances the view quality of your content. You have to optimize your webpage image so that it can easily get optimized when opened on different devices.
Ethical-Link building is one of the oldest but still relevant techniques which helps to improve the search ranking of the web page. You can take the help of backlinks to improve SEO, Guests posts, and various other instruments which enhance your google search ranking.
Suppose you’re a user and you visit a website. Assume what things you’re required to do when you visit a website. The management of this type of structure which is fully optimized is called the enhancement of User experience.
For increasing keyword ranking you have to target highly ranked keywords. Moreover, these types of keywords have high search results on Google. Hence, when you target these types of keywords then you’ll experience a heavy level up in the organic traffic to your website.
We’re SEO Services India and we’re one of the best Seo Companies in India for improving the SEO rankings of your site. We’re working with some high professional officials who attain high-level expertise in SEO rankings. So, Visit the SEO services official’s website and get your SEO ranking enhanced.
Also read: Top 7 Google Ranking Factors for Getting 1st Page Rank in Search
Also read: 7 Major Hosting Factors That Can Affect Your Websites SEO
With the increasing penetration of mobile phones and the internet worldwide, humans are becoming more tech-savvy. From ordering food and groceries to booking a ticket for their next trip, people prefer online platforms for everything these days.
This shift has also given a boost to online businesses. Today in this article, we will focus on practical SEO tips for online travel websites to rank on 1st Page.
If you also own an online travel business, this will be super helpful for you. Let’s scroll down to know more about SEO for travel industry.
Well! Consider yourself as a customer. Now imagine if you want to travel, what will you do first? A Google search for places. For example, if you’re traveling to Goa, you might search for top places to visit in Goa or top tourist destinations in Goa.
These preferences of consumers work as a keyword for the online business. If you’re doing SEO for travel industry, you must know about people’s keywords and phrases while finding related content.
All you need is to do good research, keep an eye on popular keywords or keyphrases and optimize your website content accordingly.
Local SEO refers to geo-targeted optimization. It mainly helps in reaching out to the local people around. For example, if you run your travel agency in Delhi, you can use- “top travel agency in Delhi” or “travel agency in Delhi” as your keyword. Also read: How does local SEO work for small businesses?
Here’s another critical way to help you rank the on 1st SERPs. Though the homepage is essential for all online businesses, it is even crucial for travel companies to woo their visitors by showing pleasing pictures of the locations.
The more good photos you’ll upload, the more your visitor will be motivated to make a purchase decision. This whole process is called homepage SEO. It may include pictures of your properties, destinations; happy people vacationed at your goals, etc.
You have to keep updating your content regularly. You will have to make necessary updates in your blog post with time, as well as if your post is not getting ranked, you will have to update it after finding out all its shortcomings. Also read: How to Grow Organic Traffic to Your Website?
Also, make sure that your website is also updated. For example, if you have posted about a particular destination, make sure you update the pictures, travel experiences from new customers, new activities happening at the destinations, etc.
You publish the updated post with the new date, making your content fresh to Google. Also read: Three Things You Can Do Right Now To Improve SEO
There are two things in a website: text content and multimedia such as images, screenshots, and videos. Text content is most important, but if you use multimedia in your travel website, hence, you will get maximum benefits from SEO for the travel industry.
With relevant colorful multimedia, your website becomes more engaging, and you become a step closer to ranking on top. SEO Services India is a leading SEO Company in India. It is a one-stop destination for all your SEO needs for your travel website.
With the way, people depend on the internet and search engine results for information it is crucial for a company to show up in the search engine results as much on the top as possible. The more we are visible, the more traction we can get.
With the increasing web traffic, every website owner knows just how important search engine optimization or SEO is in getting a company the traction it needs by making it visible on search results.
The value of SEO content in websites and blogs has only increased over the years and will continue to do so.
But recently, a new marketing tool has been gaining popularity from everyone including Google, namely, content marketing.
Content marketing focuses on content creation to attract more clicks and visitors to blogs and websites through engaging content. SEO and content marketing are thought to be two separate disciplines, each of which can exist very well on their own.
But the truth is that both these ‘disciplines’ are interrelated and co-dependent. Content marketing is only prevalent when SEO techniques are incorporated and vice versa. Hence, when it comes to website content creation, one needs an SEO content that can attract visitors. But besides playing an integral role in SEO content writing, how else is it important in a search engine optimization strategy?
To answer this, let’s dig deeper into SEO. For a strategy to be successful, one needs to provide Google what it loves the most- fresh content. When the search engine looks for potential results, it prefers the most recent one it can find.
Which means if you want your company to be on the radar of Google, then you need to keep your website content creation fresh, and only content marketing can do that for you? Meaning, through content marketing you can get the most out of your SEO strategy and keywords.
In a nutshell, finding quality SEO content for your website or blog is essential. But with high competition and demand, finding one can be problematic.
If you are someone looking for someone who can provide you with high-quality SEO content writing and website content creation services, look no further than SEO Services India.
We are the providers of SEO services in Delhi, who wishes to help businesses grow by providing them with content and strategies that satisfy their need. With us, you can focus on your goals while we handle your digital presence
Google recently announced a new update to its search engine ranking algorithm named BERT.
Not only SEO experts but Google themselves have called BERT as the most meaningful update in the last five years.
According to the experts from the top SEO company in India,
BERT (Bidirectional Encoder Representations from Transformers) update is all about understanding natural language queries in a better way.
People have moved away from short searches and are using longer and conversational phrases to get relevant results.
BERT algorithm is designed to better understand searches that are longer, conversational, and are more complicated.
With the BERT update, Google will now be able to better understand user intent and what each specific word means in context to improve search results.
It will focus on words written on either side of the primary keywords to understand the searcher’s intent and will deliver results accordingly.
BERT will impact both well-written web content and not so well-written content.
For the latter, it will have a negative impact, the ranking and online visibility will decrease.
Moreover, content that focuses on keywords more than solving user’s queries is also in the risk zone as the BERT algorithm is all about picking content that is relevant to the natural language and offers real solutions to the searcher’s problem.
If you were focusing on keywords more than user intent.
It’s time to hire an agency that provides SEO services in India as they’ll be able to create a lot of problem-solving content in a short span of time.
Keywords are still important but don’t make them your sole priority. Focus on providing better user experience.
Don’t try to sell on every content. Don’t try to optimize your content for BERT instead try to optimize content for your users, or people in your industry.
If there’s one common thing in all Google’s updates is that it forces websites to create content for its users and not search engines.
creating content for your users is the best way to make sure that the next time Google brings a new update in its search algorithm, it doesn’t hamper your rankings negatively.
In order to get more detailed information, Google the latest update.
BERT update is all about processing natural language queries in a better way. Instead of focusing only on keywords.
The updated algorithm will focus on what is written on either side of it to deliver relevant results. Therefore, stop trying to optimize your content for search engines and start optimizing it for humans.
For all the help you need to create professional-quality content that not only boosts your ranking but also makes sure you don’t get negatively impacted in a future update.
Talk to the experts at SEO Services India – the Best SEO company in India.