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Google recently announced a new update to its search engine ranking algorithm named BERT.
Not only SEO experts but Google themselves have called BERT as the most meaningful update in the last five years.
According to the experts from the top SEO company in India,
BERT (Bidirectional Encoder Representations from Transformers) update is all about understanding natural language queries in a better way.
People have moved away from short searches and are using longer and conversational phrases to get relevant results.
BERT algorithm is designed to better understand searches that are longer, conversational, and are more complicated.
With the BERT update, Google will now be able to better understand user intent and what each specific word means in context to improve search results.
It will focus on words written on either side of the primary keywords to understand the searcher’s intent and will deliver results accordingly.
BERT will impact both well-written web content and not so well-written content.
For the latter, it will have a negative impact, the ranking and online visibility will decrease.
Moreover, content that focuses on keywords more than solving user’s queries is also in the risk zone as the BERT algorithm is all about picking content that is relevant to the natural language and offers real solutions to the searcher’s problem.
If you were focusing on keywords more than user intent.
It’s time to hire an agency that provides SEO services in India as they’ll be able to create a lot of problem-solving content in a short span of time.
Keywords are still important but don’t make them your sole priority. Focus on providing better user experience.
Don’t try to sell on every content. Don’t try to optimize your content for BERT instead try to optimize content for your users, or people in your industry.
If there’s one common thing in all Google’s updates is that it forces websites to create content for its users and not search engines.
creating content for your users is the best way to make sure that the next time Google brings a new update in its search algorithm, it doesn’t hamper your rankings negatively.
In order to get more detailed information, Google the latest update.
BERT update is all about processing natural language queries in a better way. Instead of focusing only on keywords.
The updated algorithm will focus on what is written on either side of it to deliver relevant results. Therefore, stop trying to optimize your content for search engines and start optimizing it for humans.
For all the help you need to create professional-quality content that not only boosts your ranking but also makes sure you don’t get negatively impacted in a future update.
Talk to the experts at SEO Services India – the Best SEO company in India.