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Research shows that 22% of people do the same thing. Therefore, if you own a law firm and want to generate quality leads, you must focus on SEO for lawyers and law firms to get a high rank on Google SERPs.
Nowadays people love to search for everything online. Law firms, in this case, are not different. When a user browses a topic on the internet, they are most likely to click the first two or three links and spend minimum time reading the first few paragraphs.
By the end of this blog, you will have a clear idea about SEO for law firms. You can avoid your mistakes and know exactly what to do to be on top in SERPs.
Building a website is simply not enough for businesses to grow and generate leads. Optimizing your site by making improvements and regular changes is crucial for online businesses.
Like any other business, marketing strategies help to grow the customer base. Here, are some proven SEO tips for law firms to get more clients.
Around 75% of smartphone users look for online services on search engine pages. Therefore, it is important to have mobile-friendly sites as half of the people will leave your site before even checking your offer.
Read more: What is Google Page Experience, & Why Does it Matter in Ranking?
Dead links that show 404 error pages can create a poor impression on the user’s experience. It also destroys all the SEO efforts you have put in by restricting the progression of links throughout your law firm’s website.
The key to a successful SEO for law firms and lawyers is creating informative high-quality blogs for the users. It is important to write on current topics, and use optimized images, and informative content.
Moreover, it will compel the users to read your content and engage in your services. Using market research relevant keywords will help you to increase visibility on Google SERP.
Duplicate or copied contents confuse Google Algorithms to understand which of them to rank on a Search engine page.
This is the main reason; Google will ban your website with copyright issues. Moreover, it also harms technical SEO for law firms. In case of similar content, you can redirect customers to another page or delete duplicate content.
Flat coherent structures are preferred on top of Google pages as it helps the bots to understand the content. Therefore, make sure to place the pages only a few links away from each other.
Other than these, lawyer-specific guest posts, and quality backlinks from high-ranking websites, are very important for optimization. Websites lose 20% of the traffic due to website loading time.
However, with effective strategies SEO for lawyers can be a fruitful investment. Our best SEO Company in India helps law firms to generate quality leads with website optimization.
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