How the Google HCU Update Affects the Ranking?
Google has recently announced an all-new algorithm known as “helpful content update” or google HCU update. It is true, AI is powerful, and now even better by focusing more on user experience with HCU.
While there are hundreds of websites listed on google, all of them focus on reaching the top list rather than being informational for consumers!
However, the google HCU update will lead to more focused content for consumers rather than just a meal for search engine rankings.
What is the Google HCU Update?
Google’s update announcement will probably change the whole of the SEO techniques that websites follow to reach search engine traffic. Google HCU update enables users to see original content, that is a result of human efforts and curated for providing authentic information sources.
The update will undoubtedly rank websites on the basis of originality and informational efficiency aligned to the purpose of the content. Previously the content ranking was done by considering factors like keywords, search taps, length of content, and how the content is curated. However, from now on, the ranking will be done via the system of google HCU update.
Google HCU Update Factors To Consider for SERPs
The new algorithm is loaded with a much more stringent set of rules to judge the usefulness of a website in terms of the relevancy of content! Therefore content that provides just search engine-friendly optimization is not all that you need to do for being visible on google.
- Previously the websites focused on rankings employing SEO optimization more than targeting their content to potential users. Google HCU update will rule all such prevalence!
- HCU will use AI in such a manner that the ranking of websites will be done based on how the content is friendly and informative to the target audience rather than just being AI’s favorite. This update ensures that original and quality content is presented to google users.
- The one thing google HCU update is particular about is that it will scrutinize the in-depth originality of content. This includes text, graphics, the meaning of texts, images, etc. the text will be judged on how original or first-hand it seems to be and if the images are high quality originally clicked or not. Basically, google wants its users to experience original content that is relevant to their searches and provide actual detailed information.
- Being specific with content structure and the crux of the topic is very important to get a ranking in the google HCU update! A website having generic content, that hovers around the topic just by choosing words and sentences to show up at the top of searches might not get a chance to be visible at the top from now onwards.
- Since the update will rank the websites as having focused content with specific and relevant information aligned with the topic at the top and not just keyword-heavy content.
- As said above, HCU enables the content written by human efforts and written for humans giving impactful and related information to reach more search query traffic, therefore it seems a big issue for websites having highly automated pages or content.
- Automation is another boon and bane for SEO however now websites need to be more careful about using automation excessively as it can impact the rankings rigorously.
- Google HCU update focuses on ranking the content on top that serves the actual purpose of the search query. A user should get what he is looking for! If a user taps your content and still needs to run through several other websites to fetch the right and abundant information, it does not seems to solve the purpose.
- Having complete and relevant information that enables users to get their work done in just one click is what google aims at with the new algorithm.
- Stuffing words, just to create a desired amount of length assuming google will catch up the ranking this way is a complete void argument. The HCU update will take up rankings based on the quality of content rather than the length. Its main aim is to rule out content that is not related to the real content that the user wants to use.
Conclusion
Rigorously analyzing the content, its originality, and authenticity, the google HCU update will bring about an assortment of structural changes in blog creations, one such could be focused on relevant and user-friendly content. Moreover, taking help from any good SEO company is also a prominent option if you face any fall in SERPs.
