Search Engine Marketing

SEM is an abbreviation for SEARCH ENGINE MARKETING; generally SEM is used to define the marketing campaign to promote a website and increasing its visibility in search engine results pages (SERPs) with the help of paid placement (GOOGLE ADwords), contextual advertising, and paid accession.
Name SEM can vary depending on the marketing strategy for example Search engine optimization (SEO), which helps in optimizing website content to acquire higher ranking in search engine result pages (SERPs). However, this term is also used for website optimization through PPC (pay per click) and other SEO paid components.

Usually SEM is used to define various actions affiliated with researching, submitting and positioning a Web site within search engines result pages to achieve optimum exposure of your Web site. SEM is composed of both paid search results (ADwords) and organic search results (SEO). SEM includes article submissions on different article directories, bookmarking to increase website PR, and pay per click advertising. It's not necessary to do a thorough research of keywords for both SEM and SEO at the same time for a website. SEM strategy is based on experimental methodology because it's not possible to predict search engines working process.

At seoservices India we provide both approaches
i.e. paid search results (Adwords) and organic search results (SEO)
to generate more traffic to your website. Some of the SEO methodologies we use are:

 1. Keyword research and analysis

One the basic things which include three steps
  • Ensuring the site can be indexed in the search engines.
  • Finding the most appropriate and popular keywords for the site and its pages ; and
  • Using those keywords on the site in a way that will generate and convert traffic.

  3. SEO tools

At seoservices-india, we use professional seo tools to analyze and check your website on daily basis. Some of them are;
  • Google webmaster
  • Backlink checker
  • Google web analytics
  • Seo SERPs and many more.
  2. Website popularity and consumption.

In this phase we check
  • Visibility of your site on search engines.
  • How many backlinks your site has.
  • Improvement of content management if needed.

  4. Whois tools

  • Whois tools is one the most powerful tool which reveal the owners of various websites, and can provide valuable information relating to copyright and trademark issues.